| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Trust as a Determinant of Consumer Behaviour in Food Safety Crises
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| Autores: |
Dierks, Leef H.
Hanf, C.-Hennig
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| Data: |
2006-06-20
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| Ano: |
2006
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| Palavras-chave: |
Consumer behaviour
Uncertainty
Trust
Food safety
Food Consumption/Nutrition/Food Safety
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| Resumo: |
Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard purchasing situation and in the environment of a hypothetical food safety incidence such as bird flu . Results indicate that both the consumers' attitude and their trust in suppliers of information is a crucial factor determining their behaviour under uncertainty.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
22689
http://purl.umn.edu/25452
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| Editor: |
AgEcon Search
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| Relação: |
International Association of Agricultural Economists>2006 Annual Meeting, August 12-18, 2006, Queensland, Australia
Contributed Paper
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| Formato: |
15
application/pdf
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