| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
FARMER-TRADER RELATIONSHIPS IN THE INDONESIAN CHILLI MARKETS: THE ROLE OF RELATIONSHIP QUALITY IN MODERN AND TRADITIONAL SUPPLY CHAINS
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| Autores: |
Sahara
Gyau, Amos
Stringer, Randy
Umberger, Wendy J.
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| Data: |
2011-02-23
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| Ano: |
2011
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| Palavras-chave: |
Farmer-trader relationships
Relationship quality
Cluster analysis
Community/Rural/Urban Development
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| Resumo: |
A decade of strong economic growth, rapid urbanization and liberalization of foreign direct investment (FDI) are transforming Indonesia’s food retail sector. Modern retail markets are reorganizing how food chains operate: requiring product homogeneity, grading, sorting, packaging, and supply consistency. Current literature suggests that improving relationship quality among food chain actors enhances efficiency. In Indonesia, chillies are a priority crop commonly produced by small holders and like many other cash crops several farmer-trader issues emerging in chilli supply chains. This paper attempts to segment chilli farmers according to their perception of the relationship quality with their buyers. Data was collected through a survey of 602 chilli farmers selling to the traditional market channel or supermarket channel in West Java, Indonesia. The segments/clusters are developed based on the perceptions of chilli farmers to three variables in relationship quality: trust, satisfaction and commitment. Price satisfaction and socioeconomic attributes are analyzed to provide further insights. Four distinct clusters are identified. The largest cluster (45% of respondents) considers they have a high level of relationship quality with their buyers/traders.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/100706
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| Relação: |
Australian Agricultural and Resource Economics Society>2011 Conference (55th), February 8-11, 2011, Melbourne, Australia
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| Formato: |
35
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