| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Large Commercial Producer Market Segments for Agricultural Capital Equipment
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| Autores: |
Roucan-Kane, Maud
Alexander, Corinne E.
Boehlje, Michael
Downey, W. Scott
Gray, Allan W.
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| Data: |
2011-11-01
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| Ano: |
2011
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| Palavras-chave: |
Cluster Analysis
Capital Equipment
Market Segmentation
Commercial Producers
Agribusiness
Demand and Price Analysis
Financial Economics
Marketing
Productivity Analysis
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| Resumo: |
www.ifama.org
Using cluster analysis, this research identifies four buying behavior segments of commercial producers who purchase capital items: Convenience, Price, Performance, and a group of Balance buyers who consider all of these factors as well as customer service and support services in roughly equal allotments. The Balance segment is the largest of the four. Price and Performance buyers tend to be younger, larger, and better educated than the Convenience or Balance buyers. We discuss the implications of these customer market segments for capital equipment marketers and salespeople.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
ISSN: 1559-2448
http://purl.umn.edu/117606
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| Relação: |
International Food and Agribusiness Management Review>Volume 14, Issue 4, 2011
Volume 14
Issue 4
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| Formato: |
18
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