| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Über die Rekonstruktion der Handlung „Einkaufen im Bioladen“ – ein Beispiel für qualitative Sozialforschung nach der „Grounded Theory“
Reconstructing the action „shopping in the organic store“ – an example of qualitative social research according to “grounded theory”
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| Autores: |
Helmle, Simone
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| Data: |
2010-12-01
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| Ano: |
2005
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| Palavras-chave: |
Consumption
Organic food products
Narrative interview
Grounded theory
Consumer/Household Economics
Demand and Price Analysis
Marketing
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| Resumo: |
This article presents a study about the symbolic significance of shopping in the organic store. The data are based on autobiographic reports and analyzed using grounded theory. The result is a concept with finding of identity and well-being as the main categories. According to these categories, hypotheses about the structures of personal values were proposed. Such structures are the perception of an alternative lifestyle as something normal, sympathetic ideas towards farm production and ideas about selfsufficiency. A strong point of the analysis is the abundance of empirical material, but the small number of cases and the subjects strong philosophical nature are restrictive.
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| Tipo: |
Journal Article
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| Idioma: |
Alemão
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| Identificador: |
ISSN 0002-1121
http://purl.umn.edu/97389
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| Relação: |
German Journal of Agricultural Economics> Volume 54, Issue 6, 2005
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| Formato: |
9
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