| Registro completo |
| Provedor de dados: |
31
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| País: |
United States
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| Título: |
Coupon Redemption and Its Effect on Household Cheese Purchases
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| Autores: |
Dong, Diansheng
Kaiser, Harry M.
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| Data: |
2012-03-28
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| Ano: |
2003
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| Palavras-chave: |
Consumer/Household Economics
Marketing
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| Resumo: |
By endogenizing unit value and coupon redemption, we estimate U.S. household cheese purchase, quality choice, and coupon redemption equations simultaneously. Zero purchases and missing values are taken into account in the model to correct for the selectivity bias. The correlations among the three equations are found to be significant. Empirical findings show that high quality choice significantly decreases cheese purchases, while cheese coupon usage significantly increases purchases. We find that higher income households select higher quality cheese, while larger households choose lower quality cheese. Frequent coupon redeemers are found to purchase lower quality cheese. For coupon redemption, we find that African American households redeem less while Asian households redeem more comparing to the Caucasian households.
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| Tipo: |
Technical Report
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/122111
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| Relação: |
Cornell University>Department of Applied Economics and Management>Research Bulletin
NICPRE Research Bulletin
03-01
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| Formato: |
31
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