| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung
Behavioral analysis of consumer behaviour decisions in the agricultural direct marketing
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| Autores: |
Heer, Ines M.
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| Data: |
2010-12-08
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| Ano: |
2008
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| Palavras-chave: |
Consumer behavior
Direct marketing
Econometric model
Consumer/Household Economics
Demand and Price Analysis
Institutional and Behavioral Economics
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| Resumo: |
Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.
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| Tipo: |
Journal Article
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| Idioma: |
Alemão
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| Identificador: |
ISSN 0002-1121
http://purl.umn.edu/97603
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| Relação: |
German Journal of Agricultural Economics> Volume 57, Issue 5, 2008
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| Formato: |
7
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