| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables
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| Autores: |
Lagerkvist, Carl Johan
Hess, Sebastian
Ngigi, Marther W.
Okello, Julius Juma
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| Data: |
2011-09-01
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| Ano: |
2011
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| Palavras-chave: |
Food safety
Perceived risk
Willingness to pay
Regression tree
Urban agriculture
Crop Production/Industries
Food Consumption/Nutrition/Food Safety
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| Resumo: |
Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We survey individuals’ perceived food safety across four major market categories, while also considering the explanatory role of trust and behavioral, psychological, and socio-demographic covariates. Results show that willingness to pay is market-specific and multi-faceted, with trust and perceived risks as important drivers, while income plays only a subordinate role. We conclude that policy makers should aim to reduce asymmetric information within the value chain without raising food prices such that safer vegetables would become unaffordable for the poor.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/114409
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| Relação: |
European Association of Agricultural Economists>2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland
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| Formato: |
12
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