| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
PRIVATE LABELS: A MECHANISM FOR FULFILLING CONSUMER DEMAND FOR HEALTHY FOOD?
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| Autores: |
Weaver, Robert D.
Moon, Yongma
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| Data: |
2011-10-10
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| Ano: |
2010
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| Palavras-chave: |
Private labels
Store brands
Health claims
Functional food
Real options
Product cannibalization
Food choice
Agricultural and Food Policy
Consumer/Household Economics
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Food Security and Poverty
Health Economics and Policy
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| Resumo: |
As consumer preferences rapidly evolve with respect to health-related attributes of food, many have questioned the performance of the conventional food industry to fulfill new demand. As the structure of the industry has shifted toward conditions where retailers have access to and incentive to respond to rapidly changing information concerning consumer preferences, it is relevant to consider the conditions under which retailers will offer private labeled healthy food products not available from national brand manufacturers. This paper presents a theory of the dynamic, stochastic decision of retailers to offer private label products that are close substitutes to national brands. Within the context of salient features of healthy foods, we examine the role of uncertainty with respect to consumer demand, the relative unit cost of private label vs. national brand products, and the optimal pricing of the private label products.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/116397
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| Relação: |
European Association of Agricultural Economists>115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany
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| Formato: |
27
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