| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Willingness to Pay for Imported Beef and Risk Perception: An application of Individual-Level Parameter
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| Autores: |
Lim, Kar Ho
Hu, Wuyang
Maynard, Leigh J.
Goddard, Ellen W.
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| Data: |
2012-01-17
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| Ano: |
2012
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| Palavras-chave: |
Beef
Country of origin
Mixed logit
Individual-level parameters
Stated choice experiment
Agribusiness
Agricultural and Food Policy
Food Consumption/Nutrition/Food Safety
Marketing
Q13
Q18
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| Resumo: |
The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known about what motivates consumers’ preference for origin-labeled food products (Lusk et al 2006). Using Individual-Level Parameters following a mixed logit model, we found that U.S. consumers were willing to pay significantly less for imported steak from Australia and Canada compare to U.S. steak. Further, we found that the negative willingness to pay is associated strongly with consumers’ perception of food safety on the exporting country.
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| Tipo: |
Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/119755
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| Relação: |
Southern Agricultural Economics Association>2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama
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| Formato: |
29
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