| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
Markets Segmented by Regional - Origin Labeling with Quality Control
|
| Autores: |
Thompson, Stanley R.
Anders, Sven M.
Herrmann, Roland
|
| Data: |
2006-06-15
|
| Ano: |
2006
|
| Palavras-chave: |
Regional-origin labeling
Segmented markets
Generic promotion
Gepruefte Qualitaet - Bayern
Economic welfare
Marketing
|
| Resumo: |
It is the objective of this paper to provide a methodological framework for the analysis of regional marketing programs which include regional-origin labeling as well as quality assurance and control. Such programs are increasingly introduced in Europe and other parts of the world as a means against quality uncertainty in globalized markets. An equilibrium - displacement model is developed for a segmented market with differential qualities that can be utilized for a broad variety of marketing programs. It is applied to one selected European case, i.e. "Gepruefte Qualitaet - Bayern". It is shown that the price impacts on high-quality and low-quality segments depend crucially on substitutive relationships between the markets and the advertising elasticities. Welfare implications for producers in a program depend strongly on advertising elasticities, too, but also on the costs of participation including quality control and on the co-financing mechanism between government and producers.
|
| Tipo: |
Conference Paper or Presentation
|
| Idioma: |
Inglês
|
| Identificador: |
22532
http://purl.umn.edu/25530
|
| Editor: |
AgEcon Search
|
| Relação: |
International Association of Agricultural Economists>2006 Annual Meeting, August 12-18, 2006, Queensland, Australia
Contributed Paper
|
| Formato: |
25
application/pdf
|
