| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
A SOCIOECONOMIC APPROACH TO ASSESSING PRICE COMPETITION BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: THE CASE OF SHREDDED CHEESE
|
| Autores: |
Huang, Min-Hsin
Hahn, David E.
Jones, Eugene
|
| Data: |
2003-05-15
|
| Ano: |
2003
|
| Palavras-chave: |
Demand and Price Analysis
|
| Resumo: |
An LA/AIDS model is developed to estimate demand elasticities for packages of 8-oz shredded cheese for higher- and lower-income consumers. Data used in this study are scanner data for six supermarket stores in two distinct socioeconomic areas. Results show that: (1) lower-income shoppers are more price-sensitive than higher-income shoppers for both private labels and national brands; (2) compared with private labels, consumers are very sensitive to national brands price changes even in higher-income areas; (3) cross-price elasticities between private labels and national brands are all positive, i.e., private labels and national brands are substitutes in both lower- and higher-income stores; and (4) the number of promoted items does not have a statistically significant impact on sales; instead, the percentage of price discount affects sales for both private labels and national brands.
|
| Tipo: |
Conference Paper or Presentation
|
| Idioma: |
Inglês
|
| Identificador: |
8986
http://purl.umn.edu/21993
|
| Editor: |
AgEcon Search
|
| Relação: |
American Agricultural Economics Association>2003 Annual meeting, July 27-30, Montreal, Canada
Selected Paper
|
| Formato: |
26
application/pdf
|
