| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes
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| Autores: |
James, Jennifer S.
Rickard, Bradley J.
Rossman, William J.
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| Data: |
2010-03-11
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| Ano: |
2009
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| Palavras-chave: |
Applesauce
Choice experiment
Consumer demand
Fruit and vegetable markets
Local food
Multinomial logit model
Organic
Pennsylvania
Willingness to pay
Marketing
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| Resumo: |
Recently, there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price, and by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. Our analysis indicates that consumers were willing to pay more for locally grown applesauce compared to applesauce that was labeled USDA Organic, Low Fat, or No Sugar Added. Furthermore, we find evidence that increased knowledge of agriculture decreases the willingness to pay for organic and locally grown applesauce.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/59248
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| Relação: |
Agricultural and Resource Economics Review>Volume 38, Number 3, December 2009
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| Formato: |
14
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