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Provedor de dados:  AgEcon
País:  United States
Título:  THE DAIRY CASE MANAGEMENT PROGRAM: DOES IT MOOOVE MORE MILK?
Autores:  Schmit, Todd M.
Kaiser, Harry M.
Data:  2004-04-15
Ano:  2004
Palavras-chave:  Marketing
Resumo:  High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  13671

http://purl.umn.edu/20317
Editor:  AgEcon Search
Relação:  American Agricultural Economics Association>2004 Annual meeting, August 1-4, Denver, CO
Selected Paper
Formato:  24

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