| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
The Value to Consumers of Health Labeling Statements on Breakfast Foods and Cereals
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| Autores: |
Muth, Mary K.
Zhen, Chen
Taylor, Justin
Cates, Sheryl
Kosa, Katherine M.
Zorn, David
Choiniere, Conrad J.
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| Data: |
2009-05-26
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| Ano: |
2009
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| Palavras-chave: |
Labeling statements
Nutrient content claims
Health claims
Scanner data
Willingness to pay
Hedonic
Agricultural and Food Policy
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
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| Resumo: |
Food manufacturers have an incentive to include nutrient content claims, health claims, or other types of labeling statements on foods if they believe that consumers will be willing to pay more for products with specific attributes. We estimated semi-log hedonic price regressions for five breakfast bar and cereal product categories using Nielsen ScanTrack scanner data for 2004 and found that labeling statements for these foods are often associated with substantial increases in consumer willingness to pay. The largest effects were associated with “carb-conscious” carbohydrate labeling (reflecting the time period of the data), followed by fat and sugar content labeling statements.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/50333
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| Relação: |
International Association of Agricultural Economists>2009 Conference, August 16-22, 2009, Beijing, China
Contributed Paper
Reference Number 174
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| Formato: |
29
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