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	Provedor de dados AgEcon (15) Autor Alfnes, Frode (15) Rickertsen, Kyrre (6) Jensen, Helen H. (3) Steine, Gro (3) Yue, Chengyan (3) Guttormsen, Atle G. (2) Kolstad, Kari (2) Ueland, Oydis (2) Romstad, Eirik (1) Shogren, Jason F. (1) Mais... Palavra-chave Consumer/Household Economics (7) D12 (5) Demand and Price Analysis (4) Q13 (4) Willingness to pay (4) Apples (3) C91 (3) Experimental auctions (3) Marketing (3) Aggregation (2) Agribusiness (2) Appearance (2) Consumer preferences (2) Demand (2) Hypothetical bias (2) Organic (2) Beef tenderness (1) C81 (1) C93 (1) Choice experiment (1) Mais... Tipo do documento Conference Paper or Presentation (10) Journal Article (3) Working or Discussion Paper (2) Ano 2011 (2) 2009 (3) 2007 (1) 2006 (3) 2005 (4) 2003 (2) Mais... País United States (15) Idioma Inglês (15)		Registro completo Provedor de dados:  AgEcon País:  United States Título:  Discounting Spotted Apples: Investigating Consumers’ Willingness to Accept Cosmetic Damage in an Organic Product Autores:  Yue, Chengyan Alfnes, Frode Jensen, Helen H. Data:  2009-04-02 Ano:  2009 Palavras-chave:  Appearance Apples Experimental auctions Organic Willingness to pay Agribusiness Crop Production/Industries Demand and Price Analysis Research and Development/Tech Change/Emerging Technologies D12 Q13 Resumo:  The appearance of organic produce is often less than perfect because of limited methods of avoiding plant diseases. We combine hypothetical and real auction mechanisms to investigate how cosmetic damage affects consumers’ willingness to pay for apples. We find that 75% of the participants are willing to pay more for organic than for conventional apples given identical appearance. However, at the first sight of any imperfection in the appearance of the organic apples, this segment is significantly reduced. Furthermore, the cosmetic damage has a larger impact on the willingness to pay for organic apples than for conventional apples. Tipo:  Journal Article Idioma:  Inglês Identificador:  http://purl.umn.edu/48756 Relação:  Journal of Agricultural and Applied Economics>Volume 41, Number 01, April 2009 Formato:  18 Fechar

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