| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics
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| Autores: |
Gao, Zhifeng
House, Lisa
Gmitter, Fred G., Jr.
Valim, M. Filomena
Plotto, Anne
Baldwin, Elizabeth A.
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| Data: |
2011-02-15
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| Ano: |
2011
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| Palavras-chave: |
Fresh citrus
Consumer preference
Attitude
Cluster analysis
Market segmentation
Consumer/Household Economics
Crop Production/Industries
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Marketing
Q13
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| Resumo: |
www.ifama.org
In the last twenty years, trends within fresh fruit consumption have shifted from consumption of fresh citrus to non-citrus fresh fruit. Within citrus, consumers are switching from the traditionally dominant fruit, oranges, to tangerines. Using survey results from three cities in the U.S. on consumer preferences for fresh citrus products, we demonstrate that freshness, flavor and appearance are the most important attributes of fresh citrus. Heterogeneous preferences exist among consumers and both demographic and behavioral variables have significant impacts on preferences. Results indicate there are no dominant best predictors of consumer preferences. However, it appears there is potential to develop specific marketing strategies based on demographics.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/100769
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| Relação: |
International Food and Agribusiness Management Review>Volume 14, Issue 1, 2011
Volume 14
Issue 1
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| Formato: |
17
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