| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Are Homeowners Willing to Pay for "Origin-Certified" Plants in Water-Conserving Residential Landscaping?
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| Autores: |
Curtis, Kynda R.
Cowee, Margaret W.
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| Data: |
2010-04-29
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| Ano: |
2010
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| Palavras-chave: |
Drought resistance
Native plants
Origin labeling
Uncertainty
Willingness to pay
Resource /Energy Economics and Policy
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| Resumo: |
This study investigates the value of local origin-labeling for a nonfood product by evaluating Nevada homeowner purchase propensity for “NevadaGrown” native plants for water-conserving residential landscaping. Homeowner survey results illustrate that homeowners may be willing to pay as much as a 14% premium for origin-certified native plants. WTP estimates are higher when uncertain responses are incorporated into the bidding structure. Preferences for local production and drought resistance in plants are the primary drivers of purchasing decisions in the absence of uncertain responses, while income levels and preferences for natural plant appearance additionally affect purchasing decisions when uncertainty is incorporated.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/61066
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| Relação: |
Journal of Agricultural and Resource Economics>Volume 35, Number 1, April 2010
JARE
35(1)
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| Formato: |
15
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