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Registro completo
Provedor de dados:  AgEcon
País:  United States
Título:  Certification of Origin and Brands Competition
Autores:  Chambolle, Claire
Giraud-Heraud, Eric
Data:  2006-05-17
Ano:  2002
Palavras-chave:  Certification of origin
Quality
International competition
Demand and Price Analysis
L13
F12
F14
Resumo:  We analyse the competition in quality and quantity between a foreign firm and a domestic firm. The domestic firm can belong to a certification of origin, whereas its rival uses a pure brand strategy. We will show how the certification can allow the domestic firm to position itself as a high quality producer and improve the average quality of the products offered on the market. If, however, the certified firm offers the low quality good, the certification can permit it to guarantee a higher profit than that of its competitor and to improve the consumers' surplus by favouring product standardisation.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  21169

http://purl.umn.edu/24976
Editor:  AgEcon Search
Relação:  European Association of Agricultural Economists>2002 International Congress, August 28-31, 2002, Zaragoza, Spain
Contributed Paper
Formato:  26

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