| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
A REGIONAL COMPARISON OF RISK-EFFICIENT SOYBEAN MARKETING STRATEGIES
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| Autores: |
McKinnell, Cathy S.
Kahl, Kandice H.
Curtis, Charles E., Jr.
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| Data: |
2003-02-04
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| Ano: |
1990
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| Palavras-chave: |
Marketing
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| Resumo: |
Risk-efficient portfolios from a subset of marketing strategies were identified using Target-MOTAD. Portfolios were generated for Illinois, Arkansas, and South Carolina to determine whether regional price and yield characteristics affected the optimal marketing strategy selection during 1972-1985. The results support previous conclusions that the risk borne when following a combination of marketing strategies was less than the risk of any single marketing strategy examined. The results also show that the marketing strategies representing efficient risk-return combinations for a producer in one region were different from the efficient risk-return combinations for a producer in another region. Therefore, generic marketing advice would have produced results less preferred in one region than in another.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
7048
http://purl.umn.edu/29909
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| Editor: |
AgEcon Search
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| Relação: |
Southern Journal of Agricultural Economics>Volume 22, Number 01, July 1990
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| Formato: |
10
application/pdf
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