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Provedor de dados:  AgEcon
País:  United States
Título:  Does Limited Access at School Result in Compensation at Home? The Effect of Soft Drink Bans in Schools on Purchase Patterns Outside of Schools
Autores:  Huang, Rui
Kristin, Kiesel
Data:  2011-10-10
Ano:  2010
Palavras-chave:  Soft drink bans
Soft drink consumption
Scanner data
Schools
Regulation
Difference-in-differences
Agricultural and Food Policy
Consumer/Household Economics
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Food Security and Poverty
Health Economics and Policy
D12
D18
L51
C93
Resumo:  This paper investigates the effects of banning soft drinks in schools on purchases outside of school. We utilize unique household-level and store-level data sources in combination with time-series and cross-sectional variation of state-level regulations in a difference-in-differences (DD) approach. We detect a decrease in the overall trend in sales, but observe this downward trend in households with and without children, as well as in states with and without regulation. Controlling for advertising allows us to further reject that leading brands intensify their advertising efforts and target children to potentially offset their reduced presence at schools. Finally, we find no evidence of substitution effects among possible beverage product alternatives. Our analysis therefore suggests that soft drink bans at school reduce overall soft drink consumption as school age children do not compensate for this limited availability at home.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/116417
Relação:  European Association of Agricultural Economists>115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany
Formato:  62
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