| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry
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| Autores: |
Micheels, Eric T.
Gow, Hamish R.
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| Data: |
2008-09-01
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| Ano: |
2008
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| Palavras-chave: |
Market orientation
Beef production
Innovation
Performance
Marketing
Productivity Analysis
Research and Development/Tech Change/Emerging Technologies
Q10
Q13
Q16
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| Resumo: |
This paper explores the importance of a producer’s market orientation on their subjective performance within agricultural commodity markets. Using a structural equation model of beef producers, our findings suggest that market oriented firms are highly innovative and achieve superior performance. These findings are consistent with previous research on the market orientation-performance relationship in heterogeneous product markets. The cost focus of a firm was also found to have a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should follow a balanced approach utilizing both an external market and an internal productivity focus to achieve superior returns as opposed to solely focusing on internal productivity as many producers currently do.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/53649
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| Relação: |
International Food and Agribusiness Management Review>Volume 11, Issue 3, 2008
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| Formato: |
26
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