| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Price Approach
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| Autores: |
Huffman, Sonya Kostova
Ishdorj, Ariun
Jensen, Helen H.
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| Data: |
2005-05-16
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| Ano: |
2005
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| Palavras-chave: |
Scanner data
Demand for healthy food
Consumer/Household Economics
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| Resumo: |
This paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
16351
http://purl.umn.edu/19351
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| Editor: |
AgEcon Search
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| Relação: |
American Agricultural Economics Association>2005 Annual meeting, July 24-27, Providence, RI
Selected Paper 134980
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| Formato: |
24
application/pdf
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