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Provedor de dados:  AgEcon
País:  United States
Título:  COMMODITY R&D AND PROMOTION
Autores:  Richards, Timothy J.
Padilla, Luis
Data:  2005-06-30
Ano:  2002
Palavras-chave:  Advertising
Commodity
Innovation
Optimal control
Poisson model
Research and development
Marketing
Research and Development/Tech Change/Emerging Technologies
L15
M37
Q13
Q16
Resumo:  Considerable evidence exists of high returns to public and private investment in commodity research and development programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity-market model. Theoretical hypotheses derived from the solution to this model are tested in an empirical example of Washington apples. Estimation results show that, despite significant spillovers to research and promotion expenditure in this industry, there is nonetheless considerable latitude to increase annual sales.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  16822

http://purl.umn.edu/15083
Editor:  AgEcon Search
Relação:  Journal of Agricultural and Applied Economics>Volume 34, Number 03, December 2002
Formato:  15

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