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Provedor de dados:  AgEcon
País:  United States
Título:  Media Impact of Nutrition Information on Food Choice
Autores:  Shiratori, Sakiko
Kinsey, Jean D.
Data:  2011-05-03
Ano:  2011
Palavras-chave:  Consumer Economics
Content Analysis
Functional Food
Information economics
Logit
Omega-3 Fatty Acids
Consumer/Household Economics
Food Consumption/Nutrition/Food Safety
D12
D83
Resumo:  This study estimated the impact of nutrition information provided by popular media on consumers’ purchases in U.S. grocery stores, taking omega-3 fortified eggs as an example. The media index was constructed from multiple information sources by utilizing computer-coded content analysis. Their probability of purchasing omega-3 eggs between 1998 and 2007 based on household-level scanner data was analyzed by logistic regression models to incorporate elements of information effects. The results showed the significant positive impact of nutritional information from the popular media on consumers’ food choices, thus publishing in popular media can be an effective communication approach to promote consumers’ health.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/103850
Relação:  Agricultural and Applied Economics Association>2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
Selected Paper
13553
Formato:  22
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