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Provedor de dados:  AgEcon
País:  United States
Título:  Analyses of Generic Dairy Advertising, 1984-97
Autores:  Blisard, Noel
Blayney, Donald P.
Chandran, Ram
Allshouse, Jane E.
Data:  2005-11-16
Ano:  1999
Palavras-chave:  Cheese
Fluid milk
Advertising
Demand
Entry
Exit
Distributed lag
Econometrics
Simulation
Elasticities
Milk Processor Education Program
Livestock Production/Industries
Marketing
Resumo:  Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed to increased milk sales over the past year. Gross returns to dairy farmers between September 1984 and September 1997 were estimated to increase by $3.44 for each dollar spent on generic advertising.
Tipo:  Report
Idioma:  Inglês
Identificador:  19100

http://purl.umn.edu/33554
Editor:  AgEcon Search
Relação:  United States Department of Agriculture>Economic Research Service>Technical Bulletins
Technical Bulletin No 1873
Formato:  37

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