| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR A LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCT
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| Autores: |
Loureiro, Maria L.
Hine, Susan E.
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| Data: |
2001-06-22
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| Ano: |
2001
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| Palavras-chave: |
GMO-free
Local product
Organics
Payment card
Willingness to pay
Consumer/Household Economics
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| Resumo: |
Demand for value-added products is highly segmented among different types of consumers. In this paper, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify socio-demographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado-Grown" carries a higher premium than organic and GMO-free attributes.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
2949
http://purl.umn.edu/20630
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| Editor: |
AgEcon Search
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| Relação: |
American Agricultural Economics Association>2001 Annual meeting, August 5-8, Chicago, IL
Selected Paper
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| Formato: |
24
application/pdf
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