| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM
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| Autores: |
Morales, Luis Emilio
Fleming, Euan M.
Wright, Vic
Griffith, Garry R.
Umberger, Wendy J.
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| Data: |
2008-05-09
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| Ano: |
2008
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| Palavras-chave: |
Innovation
Branding
Australian beef marketing system
Livestock Production/Industries
Marketing
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| Resumo: |
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
29755
http://purl.umn.edu/5993
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| Relação: |
Australian Agricultural and Resource Economics Society - 2008>2008 Conference (52nd), February 5-8, 2008, Canberra, Australia
Conference Paper
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| Formato: |
13
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