| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCTS
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| Autores: |
Loureiro, Maria L.
Hine, Susan E.
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| Data: |
2005-06-30
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| Ano: |
2002
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| Palavras-chave: |
Colorado grown
GMO-free
Local product
Niche market
Organics
Payment card
Willingness to pay
Consumer/Household Economics
D12
Q13
|
| Resumo: |
Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado grown" carries a higher willingness to pay than organic and GMO-free attributes.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
16815
http://purl.umn.edu/15073
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| Editor: |
AgEcon Search
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| Relação: |
Journal of Agricultural and Applied Economics>Volume 34, Number 03, December 2002
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| Formato: |
11
application/pdf
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