Registro completo |
Provedor de dados: |
AgEcon
|
País: |
United States
|
Título: |
IMPACT OF BRAND ADVERTISING ON FOOD CONSUMED AWAY FROM HOME
|
Autores: |
Bhuyan, Sanjib
|
Data: |
2005-05-17
|
Ano: |
2005
|
Palavras-chave: |
Foodservice
Advertising impact
Consumer behavior
Food away from home
Marketing
M31
M37
|
Resumo: |
As consumption of food away from home increases, competition for consumers' dollar is intensifying among the major restaurant brands. This study examines the impact of brand advertising on consumers' choice of food away from home. Study results are in concert with our common sense regarding consumer FAFH behavior.
|
Tipo: |
Conference Paper or Presentation
|
Idioma: |
Inglês
|
Identificador: |
16512
http://purl.umn.edu/19127
|
Editor: |
AgEcon Search
|
Relação: |
American Agricultural Economics Association>2005 Annual meeting, July 24-27, Providence, RI
Selected Paper 136951
|
Formato: |
16
application/pdf
|