| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Korean Consumers’ Preferences and Willingness to Pay for Domestic versus U.S. and Australian Beef with Alternative Attributes
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| Autores: |
Umberger, Wendy J.
Calkins, Chris R.
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| Data: |
2008-05-08
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| Ano: |
2008
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| Palavras-chave: |
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
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| Resumo: |
In 2007, consumer focus groups and online surveys using choice sets were conducted to examine South Korean’s perceptions of and willingness-to-pay for Australian, U.S. and domestic beef. Consumers indicated higher positive perceptions of Australian beef than of U.S. beef, particularly in the area of environmentally friendly, cleanliness, standards and credibility; and thus Korean consumers discount Australian beef less than U.S. beef relative to domestic beef. The U.S. industry could improve perceptions and their country-image by providing Korean consumers with promotional material pointing out that U.S. beef production systems are comparable to competitors’ in terms of “environmental-friendliness” and other quality attributes.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
29987
http://purl.umn.edu/6172
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| Relação: |
American Agricultural Economics Association>2008 Annual Meeting, July 27-29, 2008, Orlando, Florida
Selected Paper
466335
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| Formato: |
25
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