| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
A HAZARD ANALYSIS OF CONSUMERS’ SWITCHING BEHAVIOUR IN GERMAN FOOD RETAILING FOR DAIRY PRODUCTS
EINE HAZARD-ANALYSE ZU GESCHÄFTSSTÄTTENWECHSELN IM DEUTSCHEN LEBENSMITTELEINZELHANDEL FÜR MILCHPRODUKTE
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| Autores: |
Olearius, Gotz
Roosen, Jutta
Drescher, Larissa S.
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| Data: |
2011-09-06
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| Ano: |
2011
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| Palavras-chave: |
Switching behaviour
Store choice
Store loyalty
Hazard analysis
Food retailing
Geschäftsstättenwahl
Geschäftsstättenwechsel
Einkaufsverhalten
Hazard Analyse
Lebensmitteleinzelhandel
Agribusiness
Agricultural and Food Policy
Agricultural Finance
Community/Rural/Urban Development
Food Consumption/Nutrition/Food Safety
Industrial Organization
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| Resumo: |
German food retailing is characterized by fierce competition among retail chains for consumer shopping. This paper considers the switching behaviour using data of white dairy product purchases. The empirical investigation uses a survival analysis approach, in particular hazard analysis. The results extend the knowledge of shopping behaviour by providing a new set of explaining variables and the importance of the first store, defined as store with the major share of household budget, becomes apparent. On average, households buy dairy products 42 times per year. Thereof 58 % are retail chain switches and in 41 % of all cases the households remain at the previously visited retail chain. Generally a low customer loyalty is visible in this investigation. It is shown that switching behaviour is widely influenced - amongst others - by percentage of private label products, percentage of special offers and price consciousness.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/114516
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| Relação: |
German Association of Agricultural Economists (GEWISOLA)>51st Annual Conference, Halle, Germany, September 28-30, 2011
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| Formato: |
13
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