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Provedor de dados:  AgEcon
País:  United States
Título:  CONSUMER PERCEPTION TOWARDS TRADITIONAL SERBIAN AGRICULTURAL AND FOOD PRODUCTS
Autores:  Zaric, Vlade
Petkovic, Danijela
Radosevic, Milorad
Data:  2010-02-10
Ano:  2009
Palavras-chave:  Traditional agricultural and food products
Territorial competitiveness
Consumers
Republic of Serbia
Agribusiness
Consumer/Household Economics
Food Consumption/Nutrition/Food Safety
Resumo:  Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product. The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 338 persons. The results were analyzed using univariant statistical analyses. The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  isbn 978-86-82121-76-3

http://purl.umn.edu/57418
Relação:  European Association of Agricultural Economists>113th Seminar, December 9-11, 2009, Belgrade, Serbia
Formato:  8
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