| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears
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| Autores: |
Zhang, Huifang
Gallardo, Rosa Karina
McCluskey, Jill J.
Kupferman, Eugene M.
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| Data: |
2010-04-29
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| Ano: |
2010
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| Palavras-chave: |
Pears
Sensory
Willingness to pay
Consumer/Household Economics
Crop Production/Industries
Resource /Energy Economics and Policy
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| Resumo: |
Ethylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that address valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analyses indicate that treatment-induced quality losses significantly affect consumers’ willingness to pay (WTP). Mean WTP for each treatment reveals that consumers prefer pears with a six-day ethylene treatment and are willing to pay a premium of $0.25/pound compared to the market price.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/61062
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| Relação: |
Journal of Agricultural and Resource Economics>Volume 35, Number 1, April 2010
JARE
35(1)
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| Formato: |
13
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