| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
AN EMPIRICALLY DERIVED TAXONOMY OF BRANDS
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| Autores: |
McEnally, Martha R.
Hawes, Jon M.
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| Data: |
2002-07-22
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| Ano: |
1984
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| Palavras-chave: |
Consumer/Household Economics
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| Resumo: |
This paper reports the results of a study designed to determine how consumers "group" various products into categories. Specifically, it was determined that consumers clearly perceive two types of brands: (1) manufacturers' brands, and (2) distributors' brands. While manufacturers' brands were viewed as a distinct offering, consumers did not differentiate between private brands and generics.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
5242
http://purl.umn.edu/27926
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| Editor: |
AgEcon Search
|
| Relação: |
Journal of Food Distribution Research>Volume 15, Number 2, June 1984
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| Formato: |
7
application/pdf
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