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Provedor de dados:  AgEcon
País:  United States
Título:  Assessing Consumers' Valuation of Cosmetically Damaged Apples Using a Mixed Probit Model
Autores:  Yue, Chengyan
Jensen, Helen H.
Mueller, Daren S.
Nonnecke, Gail R.
Gleason, Mark L.
Data:  2005-12-28
Ano:  2005
Palavras-chave:  Apples
Sooty blotch and flyspeck
Organic
Cosmetic damage
Willingness to buy
Mixed probit model
Food Consumption/Nutrition/Food Safety
Resumo:  Replaced with revised version of paper 01/18/06.

A mixed probit model was applied to survey data to analyze consumers' willingness to buy apples with cosmetic damage caused by the sooty blotch and flyspeck (SBFS) disease complex. The analysis finds consumers will pay a premium for organic production methods and for apples with low amounts of SBFS damage. Behavioral variables such as experience in growing fruit significantly affect the willingness to buy apples of different damage levels. Consumers' tolerance of very blemished apples is limited and they trade off production technology attributes for cosmetic appearance. Better understanding of this trade-off is important to organic producers' decisions about disease control.
Tipo:  Working or Discussion Paper
Idioma:  Inglês
Identificador:  19379

http://purl.umn.edu/18483
Editor:  AgEcon Search
Relação:  Iowa State University>Center for Agricultural and Rural Development>CARD Working Paper Series
CARD Working Paper 05-WP 419
Formato:  22

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