| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Choosing a Cigarette Brand: Determining the Value of Countermarketing Information to Smokers Using Field Auctions
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| Autores: |
Rousu, Matthew C.
Nonnemaker, James
Farrelly, Matthew
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| Data: |
2011-11-16
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| Ano: |
2011
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| Palavras-chave: |
Experimental auctions
Field experiments
Consumer/Household Economics
Demand and Price Analysis
C93
M31
|
| Resumo: |
Information about cigarettes can help smokers come to an informed decision about what cigarettes to purchase. Countermarketing information can help smokers make informed decisions, but little is known about the value of this information to smokers. In this article, we use data from experimental auctions to estimate the value of countermarketing information that counters industry claims about reduced-risk cigarettes. We find that this information has significant value to smokers who have been exposed to marketing information from tobacco companies touting reduced-risk cigarettes, but we find no evidence it provides value to smokers not exposed to this marketing information.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/117944
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| Relação: |
Journal of Agricultural and Applied Economics>Volume 43, Number 04, November 2011
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| Formato: |
14
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