| Registro completo |
| Provedor de dados: |
Ciência Rural
|
| País: |
Brazil
|
| Título: |
Perception of performance and importance to consumers agro-industry of family companies in the northern region of Rio Grande do Sul state
|
| Autores: |
Breitenbach,Raquel
Bündchen,Andréa
Brandão,Janaína Balk
Caires,Leonardo Marques
|
| Data: |
2017-01-01
|
| Ano: |
2017
|
| Palavras-chave: |
Agro-industries family
Importance-performance matrix
Competitiveness
Strategic orientation
Strategic positioning
Northern Rio Grande do Sul
|
| Resumo: |
ABSTRACT: The aim of this study was to identify the strategic direction of agroprocessing enterprises and the level of compliance with consumer requirements, as well as the position of agro-industry enterprises in relation to their primary competitors. To this end, a survey was performed, which included nine family agro-industry enterprises from the Northern region of Rio Grande do Sul (RS) and their respective buyers. For this research, the Importance-Performance Matrix methodology described by SLACK (2002) was used. The strategy of the analyzed agro-industry enterprises relies on differentiation, presenting most of the items studied in accordance with consumers’ demands. Consequently, they are not at a disadvantage to their competitors in most criteria that consumers consider fundamental at the time of purchase.
|
| Tipo: |
Info:eu-repo/semantics/article
|
| Idioma: |
Inglês
|
| Identificador: |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782017000500931
|
| Editor: |
Universidade Federal de Santa Maria
|
| Relação: |
10.1590/0103-8478cr20151399
|
| Formato: |
text/html
|
| Fonte: |
Ciência Rural v.47 n.5 2017
|
| Direitos: |
info:eu-repo/semantics/openAccess
|
