| Registro completo |
| Provedor de dados: |
R. Bras. Zootec.
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| País: |
Brazil
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| Título: |
Sheep meat commercialization in the retail market in Brazilian cities
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| Autores: |
Firetti,Ricardo
Alberti,Ana Lúcia Luz
Zundt,Marilice
Santos,Aline de Oliveira
Rego,Fabiola Cristine de Almeida
Astolphi,José Luis de Lima
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| Data: |
2018-01-01
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| Ano: |
2018
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| Palavras-chave: |
Lamb
Marketing
Multivariate analysis
Sheep industry
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| Resumo: |
ABSTRACT This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a “non-probabilistic” manner for convenience and then subjected to analysis of yield of meat, bone, and fat. Imported products represented 20% of the total, being marketed in hypermarkets. It was observed that 37% of the total products were obtained in hypermarkets, 31% in supermarkets, 23% in butcher shops, and 8.6% in meat outlets. Almost 9% of the products had not undergone the official slaughter inspection system. The main types of products identified were palettes and legs with bones (33.3 and 24.7%, respectively); however, only 25% were satisfactorily displayed to consumers. The yields obtained in meat and deboned portions were 74% and 59% of the total weight, significantly affecting the average adjusted sales prices of the products, respectively US$13.01/kg sale price; US$17.82/kg deboned; and US$22.52/kg lean meat. The low yield of clean and boned meat observed in the samples can lead to negative experiences of these products by consumers.
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| Tipo: |
Info:eu-repo/semantics/article
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| Idioma: |
Inglês
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| Identificador: |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982018000100700
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| Editor: |
Sociedade Brasileira de Zootecnia
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| Relação: |
10.1590/rbz4720160354
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| Formato: |
text/html
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| Fonte: |
Revista Brasileira de Zootecnia v.47 2018
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| Direitos: |
info:eu-repo/semantics/openAccess
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