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Registros recuperados: 139 | |
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Janssen, Meike; Heid, Astrid; Hamm, Ulrich. |
A variety of products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed is found on the food market (referred to as low-input products hereafter). In our study, we analysed how consumers react to low-input products in a purchase simulation with certified organic, conventional and low-input products. In the purchase simulations, each participant was asked to make three consecutive purchase decisions, one each for milk, yogurt and apples. The results of a cluster analysis revealed one cluster with a high preference for organic products and three clusters that featured considerable shares of low-input purchases. The latter clusters, however, were not characterised by a... |
Tipo: Journal paper |
Palavras-chave: Markets and trade. |
Ano: 2009 |
URL: http://orgprints.org/16373/2/Janssen_et_al_2009.pdf |
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Heid, Astrid; Hamm, Ulrich. |
In organic farming there is an ongoing discussion on piglet castration without anaesthesia and possible alternatives to this practice due to animal welfare concerns. Consumer acceptance of alternatives to piglet castration without anaesthesia plays an important role in this discussion. This contribution examines organic consumers’ attitudes towards piglet castration without anaesthesia and the alternatives castration with anaesthesia and analgesia, immunocastration and fattening of entire males. Additionally, consumers’ willingness-to-pay for the alternatives is determined. The results show that animal welfare, food safety and health concerns influence consumers’ attitudes towards the alternatives. However, the individual perception of those aspects is... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Food security; Food quality and human health. |
Ano: 2011 |
URL: http://orgprints.org/17452/3/Heid_17452.pdf |
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Hamm, Ulrich; Wild, Sandra. |
This contribution presents results of post purchase consumer interviews, which were done parallel to sales promotion activities in conventional supermarkets. The findings of this study allow an evaluation of background information about consumer percep-tion and appraisal of sales promotion activities on organic products and through this, provide additional insights into the effectiveness of sales promotion. Only if consumers really take notice of the sales promotion activities in the shops and judge these posi-tively, sales promotion can be effective and successfully increase sales volumes. The research findings showed that especially tasting activities give rise to high consumer attentiveness and provoke unpremeditated buying. |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
Ano: 2007 |
URL: http://orgprints.org/10352/1/10352_Hamm_Vortrag.pdf |
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Schmid, Otto; Hamm, Ulrich; Richter, Toralf; Dahlke, Andrea. |
A Guide to Successful Organic Marketing Initiatives provides practical application of the business and marketing ideas developed from the EU research project OMIaRD. Businesses based on the collaboration between organic farmers often have resources of enthusiasm and considerable skill in agricultural production but lack the means and expertise to develop successfully in the face of rapidly changing market structures and conditions. It provides useful advice on the market and policy issues to take into account, and on preparing to establish a new business with farmer participation, managing the start-up phase, and on into consolidation of a mature enterprise. It will be useful for organic farmers, enterprise managers, and practitioners in rural and regional... |
Tipo: Book |
Palavras-chave: Farming Systems; Markets and trade. |
Ano: 2004 |
URL: http://orgprints.org/25539/1/1338-marketing.html |
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Zander, Katrin; Hamm, Ulrich. |
This paper examines the relevance of additional ethical attributes of organic food for consumers’ purchase decisions. By means of an Information-Display-Matrix (IDM) and an accompanying consumer survey, the information acquisition behaviour of consumers regarding seven additional ethical attributes and the product price of organic food was investigated in five European countries. The ethical attributes, ‘animal welfare’, ‘regional production’ and ‘fair prices to farmers’ turned out to be the most important. The results also show that the vast majority of consumers of organic food was willing to pay higher prices for organic products with additional ethical attributes. Contrasting the results with those from direct inquiry by means of a ‘single source... |
Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
Ano: 2010 |
URL: http://orgprints.org/17046/1/FQAP_Zander_Hamm_2010.pdf |
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Kilian, David; Hamm, Ulrich. |
Die „Biozyklisch-Veganen Anbaurichtlinien“ untersagen die Verwendung von tierischen Düngemitteln und schränken den Einsatz von gezüchteten Nützlingen und Pestiziden ein. Es ist jedoch bisher nicht bekannt, ob vegane Konsumenten pflanzliche Lebensmittel nicht mehr als vegan erachten, wenn in der landwirtschaftlichen Produktion tierische Stoffe eingesetzt oder Insekten beim Anbau getötet werden. Ziel des Beitrags ist es, zu untersuchen, wie Veganer vegane Produkte definieren und die Mehrzahlungsbereitschaft für Produkte aus bio-veganer Landwirtschaft zu ermitteln. Die Umfrage wurde mit 152 veganen Konsumenten durchgeführt, die Öko-Lebensmittel kaufen. Zur Ermittlung der Zahlungsbereitschaft kam die Methode der kontingenten Bewertung zum Einsatz. Über die... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
Ano: 2019 |
URL: http://orgprints.org/36148/1/Beitrag_221_final_a.pdf |
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Zander, Katrin; Hamm, Ulrich. |
Consumers increasingly criticise food that is produced under unsatisfactory social and environmental conditions. From the very beginning, organic food production included ethical aspects and did not only care for the environment and animal welfare but also for social aspects of people affected by the organic supply chain. With the organic sector gaining additional market shares, products from organic mass production become more and more important and competition is predominantly a question of price. Ethical values going beyond the standards of the EU regulation on organic farming are no longer features of large parts of organic production. Against this background, the question arises whether there is a demand and an increased willingness to pay for... |
Tipo: Book chapter |
Palavras-chave: Markets and trade. |
Ano: 2009 |
URL: http://orgprints.org/18603/1/ZANDER_EURSAFE_09.pdf |
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Niessen, Jan; Hamm, Ulrich. |
In dieser Arbeit werden Befragungsdaten zum selbst eingeschätzten Kaufverhalten und zu Einstellungen, die begleitend zu einem Verbraucherpanel erhoben wurden, dem realisierten Kaufverhalten gegenüber gestellt. In Befragungen zum Kauf von Öko-Produkten neigen Käufer dazu, ihr Kaufverhalten deutlich zu überschätzen. Mit dem Vergleich von vorgeschalteten Screeningbefragungen zu Kaufhäufigkeiten und den Aufzeichnungen der realisierten Kaufakte werden Widersprüche zwischen bekundetem und tatsächlichem Kaufverhalten aufgedeckt und quantifiziert. Mittels Faktorenanalyse sind von den Teilnehmern abgegebene Einstellungsstatements verdichtet worden. Ein Vergleich der Faktorwerte von Öko-Käufern und Nicht-Käufern gibt Aufschluss darüber, in welchen... |
Tipo: Book chapter |
Palavras-chave: Markets and trade; Surveys and statistics. |
Ano: 2007 |
URL: http://orgprints.org/15138/1/Niessen%2DHamm%2D2007%2DGeWiSoLa_Tagungsband_2006.pdf |
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Zander, Katrin; Hamm, Ulrich. |
The CORE Organic pilot project ‘Farmer Consumer Partnerships’ aims at analysing and testing innovative communication strategies of organic companies with respect to ethical values as a means of reconnecting organic farmers and consumers against the varying cultural and behavioural backgrounds of consumers in five European countries (AT, CH, DE, IT UK). The previous work packages (WP1 and WP2) provided a selection of the most promising communication arguments with respect to ethical values of organic food based on literature review and on the farmers’ or farmers’ initiatives point of view. Based on this, the task is to narrow down the wide range of existing arguments related to ethical values in organic food production. Therefore, the arguments were... |
Tipo: Report |
Palavras-chave: Values; Standards and certification Consumer issues. |
Ano: 2009 |
URL: http://orgprints.org/15199/1/CORE_FCP_WP3_Report.pdf |
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Heid, Astrid; Brenninkmeyer, Christine; Knierim, Ute; Hamm, Ulrich. |
Ziel des Projektes war es, Einstellungen von Verbrauchern, Produzenten, Verarbeitern, Händlern und Tierschutzverbänden zur betäubungslosen Ferkelkastration und möglichen Alternativen zu untersuchen und Empfehlungen für die Öko-Landwirtschaft abzuleiten. Einstellungen und Zahlungsbereitschaft von insgesamt 89 Verbrauchern von Öko-Produkten wurden in Fokusgruppen mit anschließender Vickrey-Auktion ermittelt. Die betäubungslose Ferkelkastration war den Verbrauchern kaum bekannt. Sie wurde überwiegend negativ bewertet und passte nicht ins Bild der Öko-Tierhaltung. Wichtige Kriterien für die Bewertung der Alternativen waren Tierschutz, Gesundheit, Lebensmittelsicherheit, Geschmack und Kosten. Die Immunokastration löste starke Bedenken aus. Die Kastration mit... |
Tipo: Report |
Palavras-chave: Food security; Food quality and human health Markets and trade Health and welfare Pigs. |
Ano: 2011 |
URL: http://orgprints.org/18652/1/18652%2D08OE025%2Duni_kassel%2Dhamm%2D2011%2Dverbraucherakzeptanz_alternativer_ferkelkastration.pdf |
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Leifert, Carlo; Koepke, Ulrich; Bonde, Marianne; Stanley, Richard; Hamm, Ulrich; Wyss, Gabriela; Benbrook, Chuck; Hajslova, Jana; Lueck, Lorna; Cooper, Julia. |
In this workshop, we will summarize the results of the QLIF project on food safety issues. The participants discuss safety problems related to organic and low input standards and techniques for both animal and plant products. They will relate the findings to consumers’ perception and concern. Improved production and processing techniques will be suggested. |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Food security; Food quality and human health. |
Ano: 2008 |
URL: http://orgprints.org/13379/1/qlif%2Dworkshop2%2D4p%2Dleifert%2Detal%2D2008%2Dfoodsafety[1].doc |
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Hamm, Ulrich; Wild, Sandra. |
This paper presents and comments the results of sales experiments on newly developed organic meat products. The main goal of a research study was to examine the issue of consumer acceptance of organic sausage products with no curing agents. The sales experiment lasted over 12 weeks and was run in six supermarkets offering several variants of organic sausages of which three were produced without curing agents and therefore looked different to the variants produced with nitrite. The results allow an analysis of the consumer acceptance for organic meat products produced with and without curing agents as well as a description of the influence of the introduction of organic sausage variants without nitrite on the share of total sales of organic and conventional... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
Ano: 2007 |
URL: http://orgprints.org/9764/1/hamm%2Dwild%2D2007%2DConsumerSausages.pdf |
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Feldmann , Corinna; Hamm, Ulrich. |
The purpose of this paper is to get a deeper insight into consumer preferences for different food products varying in their places of origin (i.e. local, Germany, neighbouring country, non-EU country) and production practices (i.e. organic vs. non-organic). Therefore, consumer surveys combined with choice experiments were conducted with 641 consumers in eight supermarkets in different parts of Germany. Multinomial and mixed logit models were estimated to draw conclusions on the preference structure of consumers with regard to four different food products, i.e. apples, butter, flour, and steaks. Results indicate that consumers prefer locally produced food over organic products. However, conclusions should not be generalized since preferences vary for... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Processing; Packaging and transportation Markets and trade Consumer issues. |
Ano: 2014 |
URL: http://orgprints.org/28560/1/FoodProductsMarketing_Abstract_Feldmann%26Hamm2014.docx |
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Wild, Sandra; Hamm, Ulrich. |
Projektziel war es Daten zu erfassen und zu analysieren, mit welchen verkaufsfördernden Maßnahmen für Öko-Lebensmittel welche Absatz und Umsatz stimulierenden Wirkungen in unterschiedlichen Einkaufsstätten erzielt werden können und ob mit Maßnahmen der Verkaufsförderung die Zielgruppen der Selten- und Nicht-Öko-Käufer angesprochen werden. Diese Zielsetzung wurde voll und ganz erreicht. Die auf der Grundlage von Untersuchungen über Verkaufsförderungsmaßnahmen aus dem konventionellen Bereich ausgewählten Maßnahmenkombinationen erwiesen sich sowohl im allgemeinen Lebensmitteleinzelhandel als auch im Naturkosthandel als geeignet, den Abverkauf von Öko-Produkten immens zu steigern. Im Naturkostfachhandel wurden kurzfristig mengenmäßige Absatzzuwächse von bis zu... |
Tipo: Project description |
Palavras-chave: Markets and trade. |
Ano: 2006 |
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Wägeli, Salome; Hamm, Ulrich. |
Organic consumers have a high preference for local origin and it can be assumed that they prefer whole local supply chains. However, it is unknown if consumers include the whole supply chain in their definition of local origin. In the study organic consumers’ perception of local supply chains and feed origin in organic farming was analysed. A qualitative approach was chosen and three focus group discussions with in total 31 organic consumers were conducted in three cities in Germany. The discussions were analysed with the content analysis of Mayring. The results showed that organic consumers consider particularly the origin of the animals and the place of food processing as important in the definition of local origin. Feed origin did not play a role so... |
Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues; Produce chain management. |
Ano: 2013 |
URL: http://orgprints.org/21190/1/21190_Waegeli.pdf |
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Registros recuperados: 139 | |
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