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Registros recuperados: 31
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A Cluster Analysis of Natural Beef Product Consumers by Shopping Behavior, Importance of Production Attributes, and Demographics AgEcon
Ziehl, Amanda; Thilmany, Dawn D.; Umberger, Wendy J..
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/26757
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Factors influencing Malaysian consumers’ consumption of dairy products AgEcon
Boniface, Bonaventure; Umberger, Wendy J..
Increasing demand for dairy products in Malaysia is driving government initiatives and structural change in the domestic dairy industry in order to increase competitiveness and self-sufficiency. This study endeavours to investigate the drivers of increasing dairy demand by examining the factors influencing Malaysian consumers‟ consumption and perceptions of various types of dairy products. A survey of 435 respondents was conducted and the data were analysed using logit models. The results indicate that demographic variables such as age and ethnicity as well as other attitudinal variables significantly influence consumers‟ increasing consumption of dairy products. Managerial recommendations for the domestic dairy industry are suggested and policy...
Tipo: Presentation Palavras-chave: Dairy products; Consumers; Milk consumption; Malaysia; Food Consumption/Nutrition/Food Safety.
Ano: 2012 URL: http://purl.umn.edu/124243
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PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM AgEcon
Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; Griffith, Garry R.; Umberger, Wendy J..
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.
Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Branding; Australian beef marketing system; Livestock Production/Industries; Marketing.
Ano: 2008 URL: http://purl.umn.edu/5993
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A CHOICE EXPERIMENT MODEL FOR BEEF ATTRIBUTES: WHAT CONSUMER PREFERENCES TELL US AgEcon
Loureiro, Maria L.; Umberger, Wendy J..
This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perceptions of food safety and meat attributes, and to the extent to which these attitudes translate into willingness-to-pay (WTP) for labeled ribeye steaks. The results indicate that USDA food safety inspection labels, labels indicating that the steak is tender, or the ability to trace back the animal to the farm are more important to consumers than country of origin labeling.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2004 URL: http://purl.umn.edu/19931
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Korean Consumers’ Preferences and Willingness to Pay for Domestic versus U.S. and Australian Beef with Alternative Attributes AgEcon
Umberger, Wendy J.; Calkins, Chris R..
In 2007, consumer focus groups and online surveys using choice sets were conducted to examine South Korean’s perceptions of and willingness-to-pay for Australian, U.S. and domestic beef. Consumers indicated higher positive perceptions of Australian beef than of U.S. beef, particularly in the area of environmentally friendly, cleanliness, standards and credibility; and thus Korean consumers discount Australian beef less than U.S. beef relative to domestic beef. The U.S. industry could improve perceptions and their country-image by providing Korean consumers with promotional material pointing out that U.S. beef production systems are comparable to competitors’ in terms of “environmental-friendliness” and other quality attributes.
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/6172
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Building producer loyalty in Malaysia's fresh milk supply chain AgEcon
Boniface, Bonaventure; Gyau, Amos; Stringer, Randy; Umberger, Wendy J..
The paper presents results from a survey of 133 dairy producers in Malaysia, and identifies how Malaysian milk buyers can build a loyal customer base with their suppliers as a means to secure uninterrupted milk supplies. A structural equation model was conducted to test the conceptual model using AMOS 17.0 software. The results show that whereas timely and collaborative communication, price satisfaction and cultural fit influence positively suppliers’ contractual and competence trust in their buyers, power dependency negatively influences competence trust. Furthermore, suppliers’ trust in their buyers will eventually lead to loyalty. The principal implication is that milk processors and other buyers need to engage in collaborative communication with the...
Tipo: Journal Article Palavras-chave: Dairy; Malaysia; Customer base; Competence trust; Suppliers trust; Collaborative communication; Agribusiness; Agricultural and Food Policy; Farm Management; Industrial Organization; Institutional and Behavioral Economics; Marketing; Research and Development/Tech Change/Emerging Technologies; Research Methods/ Statistical Methods; Teaching/Communication/Extension/Profession.
Ano: 2010 URL: http://purl.umn.edu/114423
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Australian Consumers' Concerns and Preferences for Food Policy Alternatives AgEcon
Umberger, Wendy J.; Scott, Emily M.; Stringer, Randy.
Results from a 2007 Australian consumer survey conducted at a large farmers market are used to explore the hypothesis that consumers who are more concerned about certain types of food labeling information, particularly information related to food production attributes, are more likely to support policies which help develop farmers markets and support mandatory labeling policies. Product information and attributes such as Country-of-Origin, No Growth Hormones Used, Free Range and Animals Treated Humanely and Environmentally-friendly appear to be very important to consumers. It appears that respondents want increased government involvement in developing consistent food labelling standards for these attributes and support mandatory food labelling policies,...
Tipo: Conference Paper or Presentation Palavras-chave: Market failure; Consumers; Farmers markets; Labelling; Agricultural and Food Policy.
Ano: 2008 URL: http://purl.umn.edu/6174
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CONSUMER PREFERENCE FOR DOMESTIC VERSUS INTERNATIONAL BEEF STEAKS AgEcon
Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R.; Killinger, Karen M..
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis.
Ano: 2000 URL: http://purl.umn.edu/36385
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Consumer Panelist Behavior in Experimental Auctions: What Do We Learn From Their Bids? AgEcon
Umberger, Wendy J.; Feuz, Dillon M..
Experimental economics procedures such as laboratory experimental auctions are increasingly being used to measure consumers' willingness-to-pay. A sealed-bid, fourth-price Vickrey-style auction was used to measure consumers' willingness-to-pay for flavor in beef steaks. Two hundred and forty-eight consumers from Chicago and San Francisco participated in the experimental auctions. The data gathered from these experimental auctions was then used to examine individual demand or utility in an experimental, uniform-price auction; and to analyze market demand and market price in an experimental auction when supply is fixed but demand varies. The results indicated that certain demographic variables may increase the probability that a participant wins or loses an...
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis.
Ano: 2001 URL: http://purl.umn.edu/18968
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The Potential for Canadian Branded Beef Steaks in the U.S. Market: Results from an Experimental Auction AgEcon
Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R..
The economic health of the Canadian beef industry is dependent upon exports. The U.S. market is the largest export market (over 70 percent of export volume) for Canadian beef. Imports of Canadian beef are equivalent to only about 4 percent of domestic U.S. production; however, many U.S. producers believe imports are having a negative impact on the market for domestic beef. They are disturbed that imported beef sold in the United States is not differentiated from domestic beef. The U.S. Congress passed legislation included in the 2002 U.S. Farm Bill creating a mandatory country-of-origin labeling (COOL) program for beef. The Canadian beef industry has viewed U.S. efforts to establish mandatory COOL as potentially having a negative effect on the market for...
Tipo: Journal Article Palavras-chave: International Relations/Trade; Marketing.
Ano: 2007 URL: http://purl.umn.edu/46433
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SUPPLY CHAIN COORDINATION: A CASE STUDY OF VEGETABLE GROWERS IN COLORADO AgEcon
Hine, Susan E.; Umberger, Wendy J..
Small agricultural producers around the country are finding it increasingly difficult to remain competitive in a market place dominated by the consolidation of agricultural production. This consolidation has had a serious impact on vegetable growers in northeastern Colorado who have recently banded together to form a cooperative in the hopes that they would be in a better position to market their vegetables. This paper discusses the results of the market and feasibility study. Section I provides a review of the literature on vertical coordination. Section II details the analysis of the fresh and processed vegetable market. Section III then provides a discussion of the processing feasibility study and addresses the importance of incorporating knowledge...
Tipo: Conference Paper or Presentation Palavras-chave: Industrial Organization.
Ano: 2002 URL: http://purl.umn.edu/16609
Registros recuperados: 31
Primeira ... 12 ... Última
 

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