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| Registros recuperados: 60 | |
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| Richards, Timothy J.; Patterson, Paul M.. |
| Consumer product manufacturers often compete in dynamic, multi-firm oligopolies using multiple strategic tools. While existing empirical models of strategic interaction typically consider only parts of the more general problem, this paper presents a more comprehensive alternative. Marketing decision are dynamically optimal, consistent with optimal consumer choice, and responsive to rival decisions. Using a single-market case study that consists of five years of four-weekly data on ready-to-eat cereal sales, prices, and new brand introductions, we test several hypotheses regarding the nature of strategic interaction among several rival manufacturers. We find that cereal manufacturers price and introduce new brands cooperatively in the same period, but... |
| Tipo: Journal Article |
Palavras-chave: Cereal; Differentiated products; Dynamics; Oligopoly; Product line rivalry; Strategic interaction; Demand and Price Analysis; D43; L13; L66; M31; Q13. |
| Ano: 2006 |
URL: http://purl.umn.edu/43788 |
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| Langyintuo, Augustine S.; Mwangi, Wilfred; Diallo, Alpha O.; MacRobert, John F.; Dixon, John; Banziger, Marianne. |
| The liberalization and restructuring of the seed sector in eastern and southern Africa (ESA) during the past two decades have witnessed a proliferation of private seed companies in the maize seed industry (Hassan et al., 2001; Lemonius, 2005). Although the total number of registered maize seed companies increased from 8 and 11, respectively, in 1997 to 40 each, the quantities of seed marketed barely doubled, increasing from 23,000 and 27,000 tons to 53,000 and 51,000 tons, respectively; an indication that the reforms are insufficient in ensuring efficient functioning of the sector in the two regions. A study involving 117 seed providers, representing 92 percent of all registered maize seed companies in ESA in 2007 identified bottlenecks that have... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Keywords: Maize seed industry; Seed policies; Eastern and southern Africa; Institutional and Behavioral Economics; International Development; Marketing; D21; M31; O32. |
| Ano: 2009 |
URL: http://purl.umn.edu/51713 |
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| Hinson, Roger A.; Paudel, Krishna P.; Velastegui, Marco. |
| Market channel alternatives that include garden centers, landscapers, mass merchandisers, and rewholesalers have contributed to the growth of ornamental crops sales in the United States. The impact of growers’ business characteristics on shares of sales to these channels by firm size was estimated using the two-limit Tobit model. Important explanatory variables were regions of the United States, sales of plant groups, kinds of contract sales, and channel diversity. There were important differences in behavior by grower size. Overall, the results indicate a stronger than expected role for the rewholesaler channel as a preferred channel for ornamental plant sales. |
| Tipo: Article |
Palavras-chave: Garden centers; Landscapers; Market channels; Mass merchandisers; Ornamental plants; Rewholesalers; Two-limit Tobit; Marketing; M31; L14. |
| Ano: 2012 |
URL: http://purl.umn.edu/123782 |
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| Zalewski, Romuald I.; Skawinska, Eulalia. |
| The paper addresses "food safety" and 'food quality' from the position of commodity and food science rather than economy. The various descriptions of both terms in literature are reviewed in connection with customer/supplier ability to evaluate food safety and quality by examination of various characteristics. Food safety has been described as opposite to food risk. Differences in perception of food risk by customer, producer/supplier and official agencies are discussed in this paper. The objective safety (and quality) of food can be evaluated using three categories of food risk (biological, chemical and physical) measured on a seven step intensity scale by producers and official agencies but not by customers. This leads to formulating food safety policy... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food safety; Food quality; Risk; Food Consumption/Nutrition/Food Safety; Q13; Q18; M31. |
| Ano: 2006 |
URL: http://purl.umn.edu/25734 |
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| Antonopoulou, Lina; Papadas, Christos T.; Targoutzidis, Antonis. |
| This survey-based paper investigates the impact of socio-demographic factors, along with political perceptions, as expressed by attitudes towards globalization, on consumer attitudes towards GM foods, in Greece. Different aspects of consumer attitudes regarding GM foods are examined, such as general preference, banning, labeling, intention to purchase them at a sufficiently low price, the nutritional category of food product and the proximity of the genetic modification to the final product. Econometric analysis using Logit and Probit models was conducted. Estimates clearly show that in general, attitudes towards GM foods are not affected by socio-demographic characteristics. However, political perceptions are a significant influential factor. |
| Tipo: Journal Article |
Palavras-chave: Globalization; Political; Genetically modified food; Econometric; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; D12; M31; R22. |
| Ano: 2009 |
URL: http://purl.umn.edu/58062 |
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| Vastola, Antonella P.. |
| Todays consumers demand products and services not only with proven intrinsic quality features but also endowed with non-material attributes such as respect for the environmental and ethical values. These concerns are central to recent marketing developments. Cause related marketing (CRM) is a good example of the new entrepreneurial strategies able to achieve on the one hand utilitarian aims and on the other hand to contribute to a social cause through different forms of company donation. From the analysis it emerges that in Italian agri-food system three types of agents are applying CRM: companies producing widely consumed brands, with high sales volume; small companies producing high quality goods but with brands known within a limited market area; mass... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Cause related marketing; Agri-food system; Agribusiness; M31. |
| Ano: 2006 |
URL: http://purl.umn.edu/7750 |
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| Carambas, Maria Cristina D.M.. |
| This article aims to explain the marketing margins in the eco-labeled products market in Thailand and the Philippines. It focuses on labeled organic agricultural commodities that are commonly exported especially in Europe, which has demand for this type of products. Understanding the interplay of economic variables influencing marketing margins in the eco-labeled market as compared to its conventional counterpart is relevant in understanding how this growing niche market works. The analytical framework developed by Gardner (1975) was used in the analysis to provide a basic understanding of how marketing margins behave. Econometric results show that changes in demand rather than the changes in supply explain most of the variations in margins particularly in... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing margins; Price spread; Organic products; Eco-labeling; Q12; Q13; M31; L11. |
| Ano: 2005 |
URL: http://purl.umn.edu/24600 |
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| Almenberg, Johan; Dreber, Anna. |
| We designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is expensive, and little is lost if it is cheap. Disclosing the high price before tasting the wine produces considerably higher ratings, although only from women. Disclosing the low price, by contrast, does not result in lower ratings. Our finding indicates that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations that in turn shape a consumer’s experience. In... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Price-Quality Heuristic; Attribute Information; Role of Expectations; Marketing; Blind Tasting; Wine; Consumer/Household Economics; Demand and Price Analysis; C91; D03; D83; M31. |
| Ano: 2009 |
URL: http://purl.umn.edu/51755 |
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| Camarena-Gomez, Dena M.; Sanjuan, Ana Isabel. |
| El artículo investiga las actitudes de los consumidores hacia los alimentos nuevos mediante la escala FNS (Food Neo-phobia Scale). Apartir de ella se obtiene el perfil de los individuos más y menos proclives a la introducción de nuevos alimentos en sus dietas, denominados respectivamente, «neo-fílicos » y «neo-fóbicos». Entre estos alimentos nuevos, los étnicos o propios de un país y cultura, están empezando a introducirse en el mercado español, especialmente impulsados por la inmigración. A partir de la escala actitudinal, se obtienen perfiles socio-demográficos y de comportamiento de compra y consumo de alimentos étnicos, claramente distintivos, lo que permite extraer información relevante de cara a la evaluación del potencial del mercado étnico en España. |
| Tipo: Journal Article |
Palavras-chave: Ethnic food; Food neophobia scale (FNS); Consumption and purchase habits; Agricultural and Food Policy; Q13; M31. |
| Ano: 2008 |
URL: http://purl.umn.edu/57235 |
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| Rudawska, Iga. |
| The mainstream economy poses the opinion that a competitive advantage lies in resources, and, consequently - in competences as well - being a share of a single company and remaining under its sole control. Recently, some researchers (e.g. Castaldo, 2007; Lavie, 2006) have revised that approach and tend to emphasise the role of other sources of competitive advantage in business strategy, which embrace new, intangible assets. Such assets are being born and developed only within the inter-firm relationships built in network environment. Thus, the presented paper focuses on relational-based approach towards gaining relational rent. It aims at discussing the sources of an appropriated relational rent and, presenting - after Lavie, a new types of rent extracted... |
| Tipo: Journal Article |
Palavras-chave: Enterprise; Relationship management; Competition; Relational rent; Partnership.; International Development; M10; M31; I11. |
| Ano: 2010 |
URL: http://purl.umn.edu/95946 |
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| Barreira, Maria Madalena; Brandao, A.R.W.; Lemos, Jose Pedro Cardoso; Fontes, Magda Aguiar. |
| Food quality from a consumer perspective includes sanitary aspects as well as nutrition, but also taste, aspect, integrity and the particularity of products. But quality at the consumer level can only be achieved if quality is respected throughout the whole chain. An analysis is undertaken using as a case study Portuguese producers of two types of PDO beef. Results, using multivariate data analysis, show that the main attributes for a quality beef at the producers` level are: feeding, finishing, specific quality, age at slaughter, breed and transport. Results also suggest that producers have distinct quality perceptions on PDO beef. |
| Tipo: Journal Article |
Palavras-chave: Quality; Beef; Protected Designation of Origin; Producers` quality Perception; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Q13; M31. |
| Ano: 2009 |
URL: http://purl.umn.edu/56768 |
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| Lusk, Jayson L.. |
| The present article discusses general issues associated with experimental auctions and their relative advantages and disadvantages over other marketing research techniques. Experimental auctions create an active market environment with feedback where subjects exchange real goods and real money, which is not generally the case with other methods. The article also discusses four experimental design issues associated with experimental auctions: auction mechanism, market feedback and bidder affiliation, demand reduction and wealth effects, and multiple attribute valuation. Each of these experimental design issues, if not properly controlled, have the potential to create serious flaws in marketing recommendations. |
| Tipo: Journal Article |
Palavras-chave: Auctions; Experimental economics; Marketing; Valuation; Willingness-to-pay; D44; C92; Q13; M31. |
| Ano: 2003 |
URL: http://purl.umn.edu/43210 |
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| Registros recuperados: 60 | |
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