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| Registros recuperados: 33 | |
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| Richards, Timothy J.. |
| Typically, marketers define market segments by their demographic characteristics, assuming that these segments represent consumers with relatively homogeneous buying patterns. A more managerially useful definition, however, groups consumers of similar behavior directly and then seeks to find demographic commonalities among them. This study uses a latent class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a multiple-segment model provides a better fit to the data, and that these segments differ significantly in their responsiveness. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be dramatically improved. |
| Tipo: Journal Article |
Palavras-chave: Advertising; Apple; Demand; Latent class analysis; Multinomial logit; Segmentation; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/15307 |
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| Pulici, Rodrigo; Alves, Flavio Rocha; Gameiro, Augusto Hauber. |
| Nos últimos anos, a avicultura brasileira tem apresentado grande crescimento na produção e a criação de perus acompanha - de certa forma - este desempenho. Como o frango de corte, grande parte da produção de carne de peru é exportada. Todavia, o frango de corte tem o consumo no mercado interno bastante consolidado, o que já não ocorre com o consumo de derivados de peru, que se apresenta bastante baixo, apesar do crescimento nos últimos cinco anos. A presente pesquisa analisou a estratégia de segmentação do mercado dos produtos à base de carne de peru, o comportamento de compra baseado nos preços desses produtos no varejo vis-à-vis os dos derivados de frango e as possíveis causas do baixo consumo per capita brasileiro. A pesquisa foi realizada em três... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Carne; Peru; Varejo; Consumidor; Segmentação; Meat; Turkey; Retail; Consumer; Segmentation; Livestock Production/Industries. |
| Ano: 2008 |
URL: http://purl.umn.edu/108968 |
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| Krystallis, Athanasios; Ness, Mitchell. |
| The objective of the present study is to describe the preferences of younger, more educated and higher income Greek consumers for "quality" olive oil brands - quality being defined as a bundle of extrinsic quality cues such as quality assurance labels, health-related information, country-of-origin indication, bottling material and price. The aim of the research is, with the implementation of a conjoint analysis task, to describe and analyze consumer preferences using a random, stratified, sample of urban consumers. The extrinsic quality attributes of olive oil, strongly linked to a previous qualitative, Means-end Chains (MEC) analysis survey, is used as starting points for the development of conjoint profiles. Special emphasis is given to the development... |
| Tipo: Journal Article |
Palavras-chave: Quality extrinsic cues; Conjoint analysis; Segmentation; Market shares; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2005 |
URL: http://purl.umn.edu/8161 |
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| Bojnec, Stefan. |
| This paper focuses on agro- food chains and agro- food consumer prices in Slovenia considering its European Union (EU) membership. As the Slovenian agro- food markets were distorted prior to the EU accession with some agro- food prices that were greater than comparable EU prices, the empirical results confirm that with the EU membership Slovenian real agro- food consumer prices have largely downward adjusted. Besides policy changes, internalization of retailing and distribution chains by entries of supermarket s and hypermarket s have had impacts on market structures and rationalization of marketing activities. Supermarket s and hypermarket s are taking over a substantial proportion of retail trade in agro- food products with implications on increasing... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing; Segmentation; Price Adjustments; Slovenia.; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/10106 |
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| Gustavsen, Geir Waehler; Rickertsen, Kyrre. |
| Increased consumption of vegetables may reduce obesity and the prevalence of cardiac diseases and cancer. Norwegians consume less vegetables than nutrition experts recommend and the per capita consumption is lower than in most European countries. To investigate the causes of low consumption, a two-step approach is used to estimate the demand segmented by nine different household types. In the first step, a probit model is estimated to investigate the decision whether to purchase traditional vegetables, salad vegetables, and industrially processed vegetables. Conditional on purchase, an almost ideal demand model is used to model how much to purchase. The own-price elasticities and total expenditure elasticities are high for traditional and industrially... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Vegetables; Demand; Segmentation; Household types; Policies; Demand and Price Analysis. |
| Ano: 2002 |
URL: http://purl.umn.edu/24885 |
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| Lima Filho, Dario de Oliveira; Sproesser, Renato Luiz; Pereira, Susana Carla Farias; Novaes, Amilton Luiz; Figueiredo, Jeovan de Carvalho. |
| One of the tasks most difficult in the planning of marketing has been the election of the market-target. Being thus, the market segmentation reveals of great importance. The objective of this study is to discuss a market segmentation model of meat consumers. For in such a way, a bibliographical research was conducted, adopting two basic conditions: (a) the proposals of segmentation of used consuming markets in excellent scientific studies can indicate insights for the presented theoretical construction; and (b) the excellent variable in the process of purchase of the consumers must be considered in the quarrel proposal. The following excellent variable had been identified, considering the purchase process: culture, motivation, perception, health,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Segmentation; Meat; Consumer behavior; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/24220 |
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| Registros recuperados: 33 | |
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