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Registros recuperados: 64
Primeira ... 1234 ... Última
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Combining Consumer Valuation Research with Sensory Science Techniques: A Laboratory Experiment AgEcon
Gustafson, Christopher R.; Lybbert, Travis J.; Sumner, Daniel A..
In this research, we integrated an experimental auction with sensory science techniques—namely, trained sensory panels used to analyze the sensory attributes of wines—to examine the effects of objective and sensory information in the market for California-produced Cabernet Sauvignons. The experiment permitted observation of consumer valuation for sensory attributes of wine, appellations, expert ratings, and wineries. Participants submitted bids each time they received new information about the wines. The balanced experimental design permits evaluation of the effects of consumer characteristics on attribute valuation. We had 236 people participate in the research, which consisted of nine rounds of bidding and one round of hedonic liking scores. Rounds...
Tipo: Conference Paper or Presentation Palavras-chave: Experimental Economics; Willingness to Pay; WTP; Wine; Consumer Valuation; Hedonic Pricing; Sensory Analysis; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/103430
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Spanish Wine Consumer Behaviour: A Stated and Revealed Preferences Analysis AgEcon
Nadhem, Mtimet; Miguel, Albisu Luis.
Overall wine consumption in Spain is decreasing while, at the same time, Designation of Origin (DO) wine consumption is increasing gradually. This study examines Spanish DO wine consumer behaviour through stated preferences (SP) and revealed preferences (RP) data. Part-worth utilities are calculated and results from both analyses are compared to look for similarities and differences between what respondents say on surveys and what they really do on real purchases. Consumer segmentation is undertaken based on purchase frequencies. In a second step, we try to pool the two data sources in order to get more meaningful and robust results. Results indicate similarities in the consumer choice process when comparing the two data sources, especially for the...
Tipo: Conference Paper or Presentation Palavras-chave: Wine; Consumer behaviour; Spain; Stated preference; Revealed preference; DO; Consumer/Household Economics.
Ano: 2007 URL: http://purl.umn.edu/9431
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How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication? AgEcon
Yue, Chengyan; Marette, Stephan; Beghin, John C..
In the context of the wine industry, we investigate producers' choice between geographical indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising for promoting its products and setting up its own reputation. Despite allowing the cost of promotion to be shared, a geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by producers is examined.
Tipo: Working or Discussion Paper Palavras-chave: Brand advertising; Effort; Geographical indication; GI; Quality; Wine; Marketing.
Ano: 2006 URL: http://purl.umn.edu/18608
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Firm Creation, Firm Evolution and Clusters in Chile’s Dynamic Wine Sector: Evidence from the Colchagua and Casablanca Regions AgEcon
Gwynne, Robert N..
Tipo: Working or Discussion Paper Palavras-chave: Wine; Argentina; Wine cluster; Regional development; Community/Rural/Urban Development; Industrial Organization; Production Economics; Q1.
Ano: 2008 URL: http://purl.umn.edu/42658
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INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE CAMPANIA REGION WINE BUSINESS AgEcon
Annunziata, Azzurra; Misso, Rosa; Vecchio, Riccardo.
Paper Presented at INTERNATIONAL ADVANCED WORKSHOP ON INFORMATION AND COMMUNICATION TECHNOLOGIES FOR SUSTAINABLE AGRI-PRODUCTION AND ENVIRONMENT (AWICTSAE 2008), May 22-23 2008, Alexandroupolis, Greece
Tipo: Conference Paper or Presentation Palavras-chave: Wine; ICT; Webmarketing; Campania Region; Marketing; Research and Development/Tech Change/Emerging Technologies.
Ano: 2008 URL: http://purl.umn.edu/37674
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The Contribution of the Grape and Wine Industry to Idaho’s Economy: Agribusiness and Tourism Impacts AgEcon
Foltz, John C.; Woodall, Stacie; Wandschneider, Philip R.; Taylor, R. Garth.
The impact of Idaho’s wine and grape industry was assessed as an agribusiness and as a tourist industry. Idaho’s grape and wine industry is in its infancy, with wine sales of $15 million from 15 wineries and growers cultivating about 1,000 acres, primarily in southwestern Idaho’s Canyon County. Synthesized output multipliers for wine tourism were virtually identical to the agribusiness output multipliers (1.86 and 2.10 for Canyon County and the state of Idaho, respectively). The wine and grape industry’s agribusiness impact is $15 million in sales and 120 jobs in Idaho, and $23 million and 140 jobs for Canyon County. In contrast, tourism expenditures stimulate other businesses in addition to the agribusiness linkages of grape and wine production. Thus,...
Tipo: Journal Article Palavras-chave: Idaho; Impact analysis; Input/output models; Tourism; Wine; Wine agribusiness; Agribusiness; Research and Development/Tech Change/Emerging Technologies.
Ano: 2007 URL: http://purl.umn.edu/62287
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Wine tax reform: The impact of introducing a volumetric excise tax for wine AgEcon
Fogarty, James Joseph; Jakeman, Guy.
In addition to the GST, alcohol sold in Australia is subject to excise tax. Although both beer and spirits are subject to a volumetric excise tax, wine is subject to an additional value added tax known as the Wine Equalisation Tax (WET). The recent Henry tax review recommended substantial changes to Australian alcohol taxation policy. Here, the implications for the wine industry of the Henry tax review recommendations are explored using a computable general equilibrium model. The results show that: (i) replacement of the WET with a revenue neutral volumetric excise tax would have a small negative impact on the wine industry; (ii) removal of the WET rebate would have a substantial negative impact on small wineries; and (iii) applying a uniform alcohol tax...
Tipo: Working or Discussion Paper Palavras-chave: Wine; Alcohol taxation; General equilibrium modelling; Demand and Price Analysis; Health Economics and Policy; R13; H23.
Ano: 2011 URL: http://purl.umn.edu/108667
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WHEN DOES THE PRICE AFFECT THE TASTE? RESULTS FROM A WINE EXPERIMENT AgEcon
Almenberg, Johan; Dreber, Anna.
We designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can safely reveal the price: much is gained if the wine is expensive, and little is lost if it is cheap. Disclosing the high price before tasting the wine produces considerably higher ratings, although only from women. Disclosing the low price, by contrast, does not result in lower ratings. Our finding indicates that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations that in turn shape a consumer’s experience. In...
Tipo: Working or Discussion Paper Palavras-chave: Price-Quality Heuristic; Attribute Information; Role of Expectations; Marketing; Blind Tasting; Wine; Consumer/Household Economics; Demand and Price Analysis; C91; D03; D83; M31.
Ano: 2009 URL: http://purl.umn.edu/51755
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THE VALUE OF DESIGNATIONS OF ORIGIN IN EMILIA-ROMAGNA AgEcon
Gatti, Silvia.
Tipo: Working or Discussion Paper Palavras-chave: Reputation; Wine; Appellation; Italy; Demand and Price Analysis.
Ano: 2009 URL: http://purl.umn.edu/53887
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Pricing Attributes of Wines from Emerging Suppliers on the British Columbia Market AgEcon
Yoo, Veronica; Florkowski, Wojciech J.; Carew, Richard.
We examine British Columbia (BC) wine consumers’ valuation of wine imported from emerging suppliers (Argentina, Bulgaria, Chile, Croatia and Hungary) through the estimation of a hedonic price function. Retail sales data employed in this study comes from the BC Liquor Distribution Branch and covers weekly sales of table wine that was imported from all five countries into the province of British Columbia. The results indicate that the grape variety is an important factor influencing consumers’ willingness to pay. In particular, white and red wines from Chile are associated with larger price premia while wines from Argentina command a premium only among red wines. Wines from Bulgaria, Croatia and Hungary, although sold in large quantities in the BC market,...
Tipo: Conference Paper or Presentation Palavras-chave: Hedonic pricing; Objective characteristics; New World countries; Wine; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2011 URL: http://purl.umn.edu/103699
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Uso de modelos hedónicos y de búsqueda para el análisis de precios de vinos en supermercados AgEcon
Gonzalez, Jose; Melo, Oscar.
Published by Asociación de Economistas Agrarios de Chile
Tipo: Journal Article Palavras-chave: Hedonic prices; Wine; Supermarkets.; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/97369
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Economic Hysteresis in Variety Selection AgEcon
Richards, Timothy J.; Green, Gareth P..
Investing in a new perennial crop variety involves an irreversible commitment of capital and generates an uncertain return stream. As a result, the decision to adopt a new variety includes a significant real option value. Waiting for returns to rise above this real option causes a delay in adoption because of economic hysteresis. This study tests for hysteresis in the adoption of wine grape varieties using a sample of district-level data from the state of California. The empirical results show a significant hysteretic effect in wine grape investment, which might be reduced by activities that smooth earnings over time.
Tipo: Journal Article Palavras-chave: California; Grapes; Hysteresis; Investment; Jump diffusion; Real options; Variety adoption; Wine; Q14; Q11; D92; C34.
Ano: 2003 URL: http://purl.umn.edu/37310
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Weather Insurance of Wine - How Quantity and Quality Regulations Affect Risks AgEcon
Phelippe-Guinvarc'h, Martial.
To develop weather insurance, GROUPAMA builds a general model of agronomic crop yield density function. This approach is applied for cereal, industrial products, wine and fruits. From the density function, weather risk premium is computed. The wine-producing practices disturb our approach of risks. First, wine yields are limited by public regulations. Second, some cooperatives applied quality regulations. Then, observed crop yields are not agronomic crop yields needed by the model. The paper proposes a simulation process to estimate the agronomic parameters of areas crop yields from observed crop yields data. This process is tested on Champagne wine historical data. We measure too the impact of the quantity rules on our estimation of premium. Next, the...
Tipo: Conference Paper or Presentation Palavras-chave: Weather Insurance; Wine; Quality Insurance; Regulations impacts on Risks; Crop Production/Industries; Environmental Economics and Policy; Risk and Uncertainty.
Ano: 2007 URL: http://purl.umn.edu/9258
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Közvetlen értékesítés az egri borászatokban AgEcon
Gyore, Daniel.
A tanulmány a magyar szőlő-bor ágazatban vizsgálja a közvetlen értékesítés elterjedtségét, valamint a borászok erre való hajlandóságát. A kérdőíves vizsgálat 2010-ben az Egri borvidéken zajlott, melynek eredményei azt mutatták, hogy jelentős eltérés figyelhető meg az egyes borászatok között abban, hogy milyen mértékben és milyen hatékonyan alkalmazzák a közvetlen értékesítés különböző formáit.1 A borok közvetlen értékesítésének legfontosabb eredménye az, hogy megszűnik a termelő feldolgozóval, illetve kiskereskedelemmel szemben fennálló kiszolgáltatottsága. A fogyasztónak közvetlenül értékesített borok nyereségesebbek, mint a közvetítőkön keresztül történő értékesítésnél. A vásárlókkal, borfogyasztókkal közvetlen kapcsolattal növelhető az értékesítés,...
Tipo: Article Palavras-chave: Bor; Borászat; Közvetlen értékesítés; Kiskereskedelem; Wine; Viniculture; Direct sales; Retail trade; Agribusiness; International Relations/Trade; Marketing.
Ano: 2011 URL: http://purl.umn.edu/119942
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The Financial Value of Champagne Houses in a Cobweb Economy AgEcon
Declerck, Francis; Cloutier, L. Martin.
The objective of the paper is to simulate the corporate value of Champagne makers by taking into account the Champagne market evolution. These measurements are conducted by linking financial debt, performance and valuation to a vertical coordination model of production-consumption within a cobweb economy. The overall model uses the dynamic structure that underlies the strategic interactions amongst grape producers and wine makers. These segments coordinate grape production and trade by forming expectations about final consumption, price and stock risks. The paper examines the dynamics of the financial cash flows and net worth of Champagne houses for the 1977 – 2003 period using system dynamics (SD) modeling principles. The results presented in this paper...
Tipo: Conference Paper or Presentation Palavras-chave: Financial valuation; Vertical coordination; Cobweb economy; System dynamics; Price expectations; Champagne; Wine; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Industrial Organization.
Ano: 2008 URL: http://purl.umn.edu/49842
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MODELING PERCEPTIONS OF LOCALLY PRODUCED WINE AMONG RESTAURATEURS IN NEW YORK CITY AgEcon
Preszler, Trent L.; Schmit, Todd M..
Poor perceived product quality, an inadequate sales force, and intense competition from wines produced elsewhere are common reasons cited for why New York wines have not achieved broad acceptance in the New York City (NYC) market. NYC restaurant owners, sommeliers, and chefs were surveyed regarding their perceptions and purchasing decisions of wines grown and bottled in New York State. Factor analysis was applied to examine the structure of interrelationships among key indicators of product perception, and an ordinal logistic regression model was used to identify the characteristics of restaurants that show a strong propensity to adopt local wines. The results indicate that a NYC restaurant’s type of cuisine does not affect its propensity to adopt local...
Tipo: Working or Discussion Paper Palavras-chave: Product perception; Restaurant; Wine; Sommeliers; Local; Collective reputation; New York; New York City; Demand and Price Analysis; Marketing.
Ano: 2008 URL: http://purl.umn.edu/45503
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The Value of Good Neighbors: A Spatial Analysis of the California and Washington Wine Industries AgEcon
Yang, Nan; McCluskey, Jill J.; Brady, Michael P..
The fact that wineries tend to cluster in certain sub-regions can be partially explained by the terroir of those areas. However, a gap in our understanding of the spatial relationships among wineries remains. In this article, winery-level data with geographic information system (GIS) coordinates are utilized to examine the spatial relationships among neighboring wineries. Spatial effects for the California and Washington wine industries are assessed by performing clustering tests based on wine prices and tasting scores. A spatial lag model is then estimated to test the hypothesis that there are positive effects from neighbors when analyzing the hedonic price equations. The regression results indicate that there exists strong and positive neighbor...
Tipo: Conference Paper or Presentation Palavras-chave: GIS; Clustering; Spatial lag model; Wine; Agricultural and Food Policy.
Ano: 2010 URL: http://purl.umn.edu/61172
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Product Attribute Saliency and Region of Origin: Some Empirical Evidence from Portugal AgEcon
Santos, J. Freitas; Ribeiro, J. Cadima.
This paper empirically investigates the extent to which consumer preferences may act as promoters of regional products. Three products are studied in terms of the importance consumers attach to various product attributes with particular emphasis on region of origin information. The estimation of a hedonic price function, which relates the price of Portuguese regional products to its various attributes, provided empirical support to the hypothesis that region of origin matters to consumers. The study shows that wine, olive oil and cheese from some regions of origin have a significant impact on price. Particularly, some regions of origin are expected to have price premiums, while others are expected to have discounts.
Tipo: Conference Paper or Presentation Palavras-chave: Regional products; Hedonic approach; Wine; Olive oil; Cheese; Food Consumption/Nutrition/Food Safety; C21; D83; Q18.
Ano: 2005 URL: http://purl.umn.edu/24667
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IMPORT DEMAND SYSTEM ANALYSIS OF THE SOUTH KOREAN WINE MARKET WITH THE SOURCE DIFFERENTATED AIDS MODEL AgEcon
Lee, Young-Jae; Kennedy, P. Lynn; Hilbun, Brian M..
Under the assumption of block substitutability and partial aggregation, a source differentiated AIDS model was used to estimate South Korean wine import demand. Empirical results indicate that South Korean wine consumers have a strong preference for high quality French wines. French wines are shown to be substitutes for wines from other countries in the South Korean wine market. Since the implementation of a free trade agreement between South Korea and Chile, Chilean wines have steadily increased their market share exhibiting strong price competitiveness in the South Korean wine market.
Tipo: Conference Paper or Presentation Palavras-chave: Wine; AIDS; Block substitutability; Import demand; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/6345
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PREFERENCES OF WINE CONSUMERS ON SERBIAN MARKET AgEcon
Vlahovic, Branislav; Potrebic, Velibor; Jelocnik, Marko.
Original scientific paper
Tipo: Article Palavras-chave: Wine; Serbia; National market; Consumer preferences; Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing; Q11; Q13; Q19.
Ano: 2012 URL: http://purl.umn.edu/123957
Registros recuperados: 64
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