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| Registros recuperados: 60 | |
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| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica. |
| El trabajo ha cubierto un doble objetivo, por un lado se ha determinado la importancia relativa de los atributos del vino que influyen en la conformación de las preferencias de los consumidores de Castilla-La Mancha, y por otro se ha analizado la actitud de los consumidores hacia los vinos con certificación de Denominación de Origen (D.O.) más importantes de Castilla-La Mancha (D.O. La Mancha y D.O. Valdepeñas), con respecto al más conocido en el ámbito nacional (D.O. Rioja). Como resultado del primer objetivo, los atributos más relevantes son el precio, el color (tinto, blanco), la certificación y el origen, por este orden, y del segundo objetivo, se obtiene que la D.O. La Mancha y la D.O. Valdepeñas son percibidas como de vinos más baratos, de consumo... |
| Tipo: Journal Article |
Palavras-chave: Designation of origin; Consumer behaviour; Conjoint Analysis; Simulation; Positioning brands; Consumer/Household Economics; M31; Q13. |
| Ano: 2005 |
URL: http://purl.umn.edu/28772 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| In the EU market small and medium sized enterprises (SMEs) represent the greater part of the food industry, specially with regard to traditional food products (TFPs). However, the growth of competition, connected mainly to globalisation, is making it very difficult for SMEs to survive. On the other hand, market opportunities for SMEs are connected to the evolution of consumer preferences toward food quality. To profit from such opportunities and to survive on the market, SMEs need to adapt their strategies, focusing on innovation aspects in order to meet consumer requirements and to compete on the market. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food industries to guarantee that... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traditional food products; Innovation; Marketing management capabilities; Linear regression model; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/100589 |
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| Lusk, Jayson L.; Cevallos, Edgar. |
| As the farm-to-retail price spread continues to grow, come cattle producers a beginning to consider integrating into the retail sector. Such a venture would require large investments in capital with uncertain return. This study seeks to determine the potential success of a stand-alone retail outlet selling “all natural” beef in an affluent area of Jackson, MS. Using choice-based conjoint analysis, demand for the new retail outlet is modeled as a function of the beef price at the store, distance of the store from consumers’ homes, distance of the store from consumers’ typical grocery store, and price of beef at substitute grocery stores. Simulation results suggest the proposed outlet could be a profitable venture, depending upon location and beef price. |
| Tipo: Journal Article |
Palavras-chave: Beef; Conjoint; Demand; Retail outlet; Q13; D12; D4; M31. |
| Ano: 2004 |
URL: http://purl.umn.edu/42939 |
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| Cuthbert, Ronald. |
| The purpose of the research is to improve our understanding of the adaptation process in agriculture at the farm level and the influence through the value chain. The research identified critical managerial decision areas in the strategic planning process of blackcurrant growers in Alberta and the South Island of New Zealand. The work was a comparative study of growers that attempted to determine the correspondence between the results of case study observations and a set of theoretical propositions that were developed from a review of the relevant literature. Results indicate that growers understand their own firm’s core competencies, plan strategically and contingently to maintain flexibility and retain niche advantages. Data gathered on the blackcurrant... |
| Tipo: Report |
Palavras-chave: Niche marketing; Strategic planning; Adaptation flexibility; Farm Management; Marketing; D81; L1; M31; O13; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/6840 |
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| Registros recuperados: 60 | |
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