SABIIA - Sistema Aberto e Integrado de Informação em Agricultura (Sabiia)

Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Killinger, Karen M..

This paper was presented at the INTERNATIONAL TRADE IN LIVESTOCK PRODUCTS SYMPOSIUM in Auckland, New Zealand, January 18-19, 2001. The Symposium was sponsored by: the International Agricultural Trade Research Consortium, the Venture Trust, Massey University, New Zealand, and the Centre for Applied Economics and Policy Studies, Massey University. Dietary changes, especially in developing countries, are driving a massive increase in demand for livestock products. The objective of this symposium was to examine the consequences of this phenomenon, which some have even called a "revolution." How are dietary patterns changing, and can increased demands for livestock products be satisfied from domestic resources? If so, at what cost? What will be the flow-on...

COUNTRY-OF-ORIGIN LABELING OF BEEF PRODUCTS: U.S. CONSUMERS' PERCEPTIONS

Palavras-chave: Consumer/Household Economics; Demand and Price Analysis.

Ano: 2001

URL: http://purl.umn.edu/14543

Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Sitz, Bethany M..

In 2002, Chicago and Denver consumers were surveyed and participated in an experimental auction to elicit willingness to pay for country-of-origin labeling (COOL) of beef. Survey results indicate the majority of consumers (73%) were willing to pay an 11% and 24% premium for COOL of steak and hamburger, respectively. In the auction, consumers were willing to pay a 19% premium for steak labeled "U.S.A. Guaranteed: Born and Raised in the U.S." Food-safety concerns, preferences for labeling source and origin information, a strong desire to support U.S. producers, and beliefs that U.S. beef was of higher quality were reasons consumers preferred COOL.

Tipo: Journal Article

Palavras-chave: Consumer/Household Economics.

Ano: 2003

URL: http://purl.umn.edu/27050

Assessing Consumer Preferences for Country-of-Origin Labeling

Will Consumers Pay a Premium for Country-of-Origin Labeled Meat?

In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meats as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers...

Tipo: Journal Article

Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Dichotomous choice; Willingness to pay; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; D12; Q13.

Ano: 2005

URL: http://purl.umn.edu/43712

Are Consumers Indeed Misled? Congruency in Consumers' Attitudes towards Wine Labeling Information versus Revealed Preferences from a Choice Experiment

Umberger, Wendy J..

Tipo: Journal Article

Palavras-chave: International Relations/Trade; Livestock Production/Industries.

Ano: 2004

URL: http://purl.umn.edu/93391

Mueller, Simone C.; Umberger, Wendy J..

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THE VALUE OF BEEF FLAVOR: CONSUMER WILLINGNESS-TO-PAY FOR MARBLING IN BEEF STEAKS

Palavras-chave: Discrete choice experiment vs. attitude measurement; Food labeling; Willingness to pay; Consumers; Wine; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing.

Ano: 2010

URL: http://purl.umn.edu/61331

Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Kllinger, Karen M..

CHARACTERISTICS OF DIFFERENT CONSUMER SEGMENTS IN THE AUSTRALIAN BEEF MARKET

Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.

Ano: 2000

URL: http://purl.umn.edu/36397

Morales, Luis Emilio; Griffith, Garry R.; Wright, Vic; Umberger, Wendy J.; Fleming, Euan M..

Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.

FARMER-TRADER RELATIONSHIPS IN THE INDONESIAN CHILLI MARKETS: THE ROLE OF RELATIONSHIP QUALITY IN MODERN AND TRADITIONAL SUPPLY CHAINS

Palavras-chave: Beef Branding; Consumer Preferences; Segmentation; Focus Groups..

Ano: 2009

URL: http://purl.umn.edu/48063

Sahara; Gyau, Amos; Stringer, Randy; Umberger, Wendy J..

A decade of strong economic growth, rapid urbanization and liberalization of foreign direct investment (FDI) are transforming Indonesia’s food retail sector. Modern retail markets are reorganizing how food chains operate: requiring product homogeneity, grading, sorting, packaging, and supply consistency. Current literature suggests that improving relationship quality among food chain actors enhances efficiency. In Indonesia, chillies are a priority crop commonly produced by small holders and like many other cash crops several farmer-trader issues emerging in chilli supply chains. This paper attempts to segment chilli farmers according to their perception of the relationship quality with their buyers. Data was collected through a survey of 602 chilli...

Estimating Consumer Willingness to Pay for Country-of-Origin Labeling

Palavras-chave: Farmer-trader relationships; Relationship quality; Cluster analysis; Community/Rural/Urban Development.

Ano: 2011

URL: http://purl.umn.edu/100706

CONSUMER RESPONSE TO COUNTRY-OF-ORIGIN LABELING PROGRAM IN THE CONTEXT OF HETEROGENOUS PREFERENCES

Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to an increase of 38% and 58%, respectively, over the initial given price.

Tipo: Journal Article

Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Dichotomous choice; Willingness to pay; Consumer/Household Economics.

Ano: 2003

URL: http://purl.umn.edu/31091

Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of $184 per household annually for a mandatory country-of-origin labeling program. Respondents were also willing to pay an average of $1.53 and $0.70 per pound more for steak and hamburger labeled as "U.S. Certified Steak" and "U.S. Certified Hamburger," which is equivalent to a 38% and 58%, respectively, over the initial given price.

“Pick the Tick” The Impact of Health Endorsements on Consumers’ Food Choices

Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.

Ano: 2003

URL: http://purl.umn.edu/22129

Mueller, Simone C.; Umberger, Wendy J..

To determine the efficiency of health-related endorsements in influencing consumer choice we report findings from two separate, unique discrete choice experiments (DCEs) involving fresh packaged beef steaks and seafood. In addition to quality and production-related attributes, the beef and seafood products also displayed a health endorsement: the Australian National Heart Foundation “Pick the Tick” certification. Another, more recently introduced health claim, “2 Serves a Week” was also included in the seafood experiment. Consumer awareness of the “Pick the Tick” certification was higher than any other extrinsic claim considered in the experiments. Furthermore, in both experiments, “Pick the Tick” had the highest impact and value relative to other...

U.S. Consumers' Willingness to Pay for Flavor and Tenderness in Steaks as Determined with an Experimental Auction

Palavras-chave: Health claims; Food labelling; Discrete choice experiment; Beef; Seafood; Visual presentation; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; D12; I12; Q18.

Ano: 2010

URL: http://purl.umn.edu/116436

Feuz, Dillon M.; Umberger, Wendy J.; Calkins, Chris R.; Sitz, Bethany M..

In a study of beef quality, consumers tasted steak samples and participated in an experimental auction to determine their willingness to pay. Steaks differed in marbling, tenderness, country of origin, and aging method. Marbling and tenderness had statistically significant impacts on consumers' palatability ratings for steaks. Tenderness significantly impacted consumers' willingness-to pay values. There appear to be threshold levels of marbling and tenderness, below which consumers discount steaks. Steaks from Australia were rated lower for overall acceptability, and bids were lower than for the U.S. steak samples. Dry-aging methods negatively impacted taste panel ratings and bids.

Tipo: Journal Article

Palavras-chave: Beef; Country of origin; Experimental auctions; Marbling; Tenderness; Consumer/Household Economics.

Ano: 2004

URL: http://purl.umn.edu/30913

ESTIMATING CONSUMER WILLINGNESS-TO-PAY FOR COUNTRY OF-ORIGIN-LABELS FOR BEEF PRODUCTS

Country-of-origin labeling is now being considered as an alternative by the U.S. Senate. Research is still needed to determine what attributes consumers value in domestic versus imported beef, and to quantify the value that consumers place on country-of-origin labels. Preliminary results suggest that U.S. consumers perceived domestic beef as being safer than imported beef, and overall they are willing to pay a premium to obtain U.S. certified beef.

Using Best-Worst Scaling to Determine Market Channel Choice by Small Farmers in Indonesia

Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.

Ano: 2002

URL: http://purl.umn.edu/19745

Umberger, Wendy J.; Stringer, Randy; Mueller, Simone C..

A household survey and a novel Best-Worst scaling method are used to examine the relative importance of various buyer characteristics to small potato farmers in Indonesia. A Latent Class Cluster Analysis is used explore whether producers’ utilities for marketing channels are heterogeneous. For the aggregate sample, the attributes related to the buyer providing immediate cash payment, a price premium and always following through on their commitment to buy their potatoes were the three most important attributes. The results of the Latent Class Cluster Analysis found four unique classes or segments of producers, each with distinct utilities for buyer characteristics and interesting differences socio-demographic characteristics. The largest segment (44%) was...

SURVIVING AND THRIVING THROUGH DIRECT FARM MARKETING

Palavras-chave: Best-Worst Scaling; Latent Class Cluster Analysis; Marketing channel choice; Indonesia; Potato farmers; Small farmers; Marketing.

Ano: 2010

URL: http://purl.umn.edu/90853

Tronstad, Russell; Lev, Larry; Umberger, Wendy J..

Tipo: Journal Article

Palavras-chave: Marketing.

Ano: 2003

URL: http://purl.umn.edu/27968

Is Presentation Everything? Using Visual Presentation of Attributes in Discrete Choice Experiments to Measure the Relative Importance of Intrinsic and Extrinsic Beef Attributes

Umberger, Wendy J.; Mueller, Simone C..

A unique discrete choice experiment (DCE) is used to estimate the relative importance of quality attributes to Australian beef consumers. In the DCE, consumers choose their preferred beef steaks from options varying in a large number of intrinsic (marbling and fat trim) and extrinsic/credence (brand, health, forage, meat standards/quality, and production and process claims) attributes. This study is the only known DCE to present these attributes to consumers visually – in a manner that more realistically simulates the retail choice scenario for beef and allows us to evaluate the relative importance of attributes that consumers use both consciously and unconsciously when making product choices. Respondents’ beef choices were analyzed using a latent class...

BASIS VARIABILITY ON THE FEEDER CATTLE CONTRACT VERSUS THE FAILED STOCKER CONTRACT

Palavras-chave: Discrete choice experiment; Visual attribute presentation; Willingness to pay; Beef; Extrinsic attributes; Food labeling; Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies.

Ano: 2010

URL: http://purl.umn.edu/61856

Perversi, Sebastian; Feuz, Dillon M.; Umberger, Wendy J..

Basis variability is compared across markets, over time, between stocker and feeder cattle and the impact of market volume is determined. Variability was significantly greater with the Stocker contract. Volume varied seasonally by market. Increased market volume significantly reduced basis variability. Increased variability in market volume significantly increased basis variability.

THE CHARACTERISTICS AFFECTING CONSUMERS' PERCEPTIONS AND PREFERENCES FOR UNITED STATES VERSUS IMPORTED BEEF

Palavras-chave: Livestock Production/Industries.

Ano: 2002

URL: http://purl.umn.edu/36592

Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; Sitz, Bethany M..

In 2002, consumers from Chicago and Denver participated in an experimental auction and taste panel to elicit willingness to pay for beef originating from the United States, Australia and Canada. Approximately 69% of the consumers were willing to pay a premium of 19% more for a Guaranteed U.S steak than for an unlabeled steak. When comparing consumers taste preferences for beef originating from various countries of origin, it appears that a segment of the population prefers the taste and is willing to pay a premium for beef originating from Australia. A larger segment of the experimental population, 34% of the consumers, preferred the taste and was willing to pay a premium for the Canadian steak. However, on average, consumers were willing to pay...

Ranchers Diverse in Their Drought Management Strategies

Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.

Ano: 2003

URL: http://purl.umn.edu/16606

Bastian, Christopher T.; Mooney, Sian; Nagler, Amy M.; Hewlett, John P.; Paisley, Steven I.; Smith, Michael A.; Frasier, W. Marshall; Umberger, Wendy J..

Tipo: Journal Article

Palavras-chave: Farm Management; Livestock Production/Industries.

Ano: 2006

URL: http://purl.umn.edu/92871

THE VALUE OF PRECONDITIONING PROGRAMS IN BEEF PRODUCTION SYSTEMS

Roeber, D.L.; Umberger, Wendy J..

Net returns to feeding were calculated for preconditioning. The added value to cattle feeders, without accounting for death loss, from purchasing preconiditioned calves over calves of unknown origin is $46.83/head and $49.54/head for the CPH and GT calves, respectively. As a result, a feedlot operator could pay $8.50/cwt and $9.00/cwt more per 550 pound CPH and GT feeder calves, respectively, and still maintain the same level of profit.