SABIIA - Sistema Aberto e Integrado de Informação em Agricultura (Sabiia)

Dantas,Maria I. S.; Deliza,Rosires; Minim,Valéria P.R.; Hedderley,Duncan.

Vários fatores influenciam a percepção do produto pelo consumidor e, conseqüentemente, sua intenção de compra. Dentre tais fatores pode estar a expectativa criada pelas características da embalagem e do rótulo, pois representam o primeiro contato entre o indivíduo e o produto. O objetivo desse trabalho foi avaliar o efeito das características da embalagem na intenção de compra de couve minimamente processada, considerando as diferenças individuais dos consumidores para processar as informações. Cinco características da embalagem de couve minimamente processada (informação, tipo de produção, cor, preço e visibilidade do produto) foram manipuladas e 12 embalagens criadas seguindo delineamento fatorial incompleto. A intenção de compra para o produto foi...

Fatores da embalagem de café orgânico torrado e moído na intenção de compra do consumidor

Palavras-chave: Consumidor; Intenção de compra; Conjoint analysis; Embalagem.

Ano: 2005

URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612005000400022

Della Lucia,Suzana Maria; Minim,Valéria Paula Rodrigues; Silva,Carlos Henrique Osório; Minim,Luis Antonio.

O efeito de algumas características da embalagem de café orgânico sobre a intenção de compra do consumidor foi avaliado, utilizando-se a conjoint analysis. Quatro características, cada uma com dois níveis, foram manipuladas: preço do produto (alto e baixo), cor da embalagem (vermelha e verde), marca (conhecida e desconhecida) e informação sobre orgânicos (com e sem os dizeres "produto isento de agrotóxicos" e "não agride o meio ambiente"). Dezesseis embalagens hipotéticas foram criadas seguindo o delineamento fatorial completo e avaliadas por 144 consumidores, de acordo com a intenção de compra. O modelo clustering segmentation foi utilizado para a análise dos dados. A marca conhecida afetou positivamente a intenção de compra de 93% dos consumidores....

Chicken nuggets packaging attributes impact on consumer purchase intention

Palavras-chave: Consumido; Conjoint analysis; Embalagem; Intenção de compra.

Ano: 2007

URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612007000300010

SCHUCH,Alexia Francielli; SILVA,Ana Carla da; KALSCHNE,Daneysa Lahis; SILVA-BUZANELLO,Rosana Aparecida da; CORSO,Marinês Paula; CANAN,Cristiane.

Abstract The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated. After identifying the most relevant parameters for the study (color, picture, brand, and price), the impact of each characteristic (factor) on the purchase intent was evaluated. The conjoint analysis technique was applied to 100 consumers data. Eight stimuli (labels) were prepared by combining two levels for each factor using a fractional factorial design 24-1. The price significantly influences at the...

Sugarcane spirit market share simulation: an application of conjoint analysis

Palavras-chave: Breaded chicken; Label; Consumer perception; Focus group; Conjoint analysis.

Ano: 2019

URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612019000500152

Carneiro,João de Deus Souza; Minim,Valéria Paula Rodrigues; Silva,Carlos Henrique Osorio; Regazzi,Adair José; Chaves,José Benicio Paes; Minim,Luis Antonio.

This study evaluated the influence of packaging and labeling attributes of sugarcane spirit on consumers' behavior by applying the results of conjoint analysis in sugarcane spirit market share simulation. Firstly, a conjoint analysis was performed aiming to estimate the part-worths of each consumer for some sugarcane spirit packaging and labeling attributes. These part-worths were used in the market share simulation using the maximum utility model. It was observed that some packaging and labeling attributes affected consumer's purchase intention and that most consumers showed a similar preference pattern regarding these attributes. These consumers showed preference for the Seleta brand, which was bottled in 700 mL clear glass bottles with a metal screw cap...

Consumer preferences of genetically modified foods of vegetal and animal origin in Chile

Palavras-chave: Conjoint analysis; Sugarcane spirit; Behavior; Consumer; Packaging.

Ano: 2012

URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612012000400002

Schnettler,Berta; Miranda,Horacio; Sepúlveda,José; Denegri,Marianela.

Given the debate generated by Genetically Modified (GM) foods in developed and developing countries, the aim was to evaluate the importance of determining factors in the preference of consumers in Temuco and Talca in central-southern Chile for GM foods using conjoint analysis and to determine the existence of different market segments using a survey of 800 people. Using conjoint analysis, it was established that, in general, genetic modification was a more important factor than either brand or price in the consumer's decision to purchase either food. Cluster analysis identified three segments: the largest (51.4%) assigned greatest importance to brand and preferred genetically modified milk and tomato sauce; the second group (41.0%) gave greatest importance...

Possibility of exporting halal-certificated food in Hokkaido, Japan: acceptance by Malaysian consumers

Palavras-chave: Genetically modified foods; Milk; Tomato sauce; Conjoint analysis; Cluster analysis.

Ano: 2012

URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612012000100003

OAK

Kubota, Satoko; Kono, Hiroichi; Chiba, Takuhiro.

Expectations of exporting food and agricultural product to Malaysia have been substantially growing in Japan. Although Japan has two halal certification bodies recognized by Jabatan Kemajuan Islam Malaysia (JAKIM), it is unclear whether Malaysian consumers trust its certified processed foods. Thus, this study aims to clarify Malaysian consumers' preference for Hokkaido ice cream by conducting a conjoint analysis. The results show no significant difference in the level of consumer trust in halal certifications, indicating a distribution based on both Malaysian and Japanese certification bodies. Therefore, it is possible that Malaysian consumers would accept Japanese products with a halal certification approved by JAKIM. In addition, the willingness to pay...

Palavras-chave: Export possibility; Halal certification; Food functionality; Conjoint analysis; Malaysia.

Ano: 2017

URL: http://ir.obihiro.ac.jp/dspace/handle/10322/4465

Japanese consumer preferences for additive-free wine labeling

OAK

Kubota, Satoko; Sawano, Hirotsugu; Kono, Hiroichi.

Consumers have recently become more concerned about food additives and food safety. Since its first meeting on September 17, 2003, the Risk Communication Expert Committee has studied and discussed the ideal methods to communicate risk related to food safety issues in response to a Food Safety Commission request. However, there are only a few case studies that actually apply to risk communications. This study aims to analyze consumer preferences for antioxidant-free wine and suggest a tool for risk communications. The study uses a two-stage method: in the first, the analysis identified different types of consumers according to their views of antioxidant-free labels using structural equation model (SEM) analysis; the second stage incorporated the consumer...

Palavras-chave: Antioxidant-free wine; Conjoint analysis; Food safety; Risk communication; Structural equation models.

Ano: 2017

URL: http://ir.obihiro.ac.jp/dspace/handle/10322/4546

Willingness-to-Pay for New Products in a University Foodservice Setting

Zhou, Guzhen; Tran Cong, Chinh; Poerwanto, Devie A.; Goodman, Lucas A.; Pelton, Marie E.; Vollaro, Michele; Childress, Ronald; Kaninda Tshikala, Sam; He, Xiao; Zheng, Zijuan; Maynard, Leigh J..

A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced. Brand awareness grew but remained low during the study period. Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand. Average WTP for the Company’s other products, however, was considerably lower than the retail price. Significant WTP differences existed among some consumer segments.

Tipo: Conference Paper or Presentation

Palavras-chave: Willingness-to-Pay; Consumer Segment; University Foodservice; Conjoint analysis; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods.

Ano: 2010

URL: http://purl.umn.edu/61332

Effect of the Information on the Intention of GM Food Consumption

Martinez-Poveda, Africa; Molla-Bauza, Margarita Brugarolas; Martinez, Laura Martinez-Carrasco; Gomis, Francisco Jose Del Campo.

This work is focused on the study of consumption acceptance towards GM foods, analysing the level of knowledge and perceptions about them. Conjoint Analyses will be used to determine the importance of different attributes on purchase intention and GM food consumption intention will be measured as well as the effect of information on consumption intention.

Tipo: Conference Paper or Presentation

Palavras-chave: GM foods; Information effect; Conjoint analysis; Food Consumption/Nutrition/Food Safety.

Ano: 2005

URL: http://purl.umn.edu/24616

Consumer Interest in Environmentally Beneficial Chicken Feeds: Comparing High Available Phosphorus Corn and Other Varieties

Pesek, John D., Jr.; Bernard, John C.; Gupta, Meeta.

One source of phosphorous pollution in areas of high chicken production is runoff from fields using fertilizer from these operations. A potential solution is to feed chicken high available phosphorus (HAP) corn, reducing phosphorus in manure. This study examined consumer purchase likelihood of chickens fed HAP, created traditionally or through genetic modification, and other genetically modified (GM) corn including Bt and Roundup-ready. Survey results from the Delmarva Peninsula found considerable interest in non-GM HAP corn, although GM HAP corn was not typically viewed as more acceptable than other GM varieties. Overall, the marketplace appears open to products geared toward environmental benefits.

Tipo: Journal Article

Palavras-chave: Chicken; Conjoint analysis; Corn; Genetically modified; Heteroscedastic; Phosphorus pollution; Tobit; Environmental Economics and Policy; Q13; D12; C24.

Ano: 2011

URL: http://purl.umn.edu/117945

RANGE AND NUMBER-OF-LEVELS EFFECTS IN DERIVED AND STATED MEASURES OF ATTRIBUTE IMPORTANCE

Verlegh, Peeter W.J.; Schifferstein, Hendrik N.J.; Wittink, Dick R..

We study how the range of variation and the number of attribute levels affect five measures of attribute importance: full profile conjoint estimates, ranges in attribute level attractiveness ratings, regression coefficients, graded paired comparisons, and self-reported ratings. We find that all importance measures are affected by the range manipulation. The number of attribute levels affects only two measures. The results allow us to benchmark the magnitude of the number-of-levels effect against the range effect: conjoint importance estimates were approximately equally affected by a threefold increase in the range of attribute variation and by the insertion of two intermediate attribute levels. Our findings show that the number-of-levels effect is most...

Tipo: Working or Discussion Paper

Palavras-chave: Attribute importance; Context effects; Conjoint analysis; Research Methods/ Statistical Methods.

Ano: 2001

URL: http://purl.umn.edu/46449

Guangzhou Buyers Preference for Premium Hawaiian Grown Product Gift Baskets

Ansätze für ein produktspezifisches Marketing für Öko-Produkte im konventionellen Handel - Eine Verbraucheranalyse im Elbetal

Chan-Halbrendt, Catherine; Yu, Jin; Keung, Helen; Lin, Tun; Ferguson, Carol.

Guangzhou buyers' preference for premium Hawaiian grown product gift baskets with conjoint analysis was examined. Relative importance of three gift basket attributes: container type, products origin, and price were examined. Expenditure equivalent index to evaluate how much more each of the gift basket attributes is worth to the buyer was estimated. Main conclusions are: products have to be 'made in Hawaii' to receive the premium price; business buyers are generally less willing to pay a high price; and individual buyers are more willing to pay the higher priced Koa gift basket.

Tipo: Journal Article

Palavras-chave: Chinese survey data; Conjoint analysis; Buyer preference; Hawaii gift baskets; Demand and Price Analysis.

Ano: 2006

URL: http://purl.umn.edu/8143

The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown

Wirthgen, Antje.

Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic...

Tipo: Journal Article

Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing.

Ano: 2003

URL: http://purl.umn.edu/98356

Wirth, Ferdinand F.; Stanton, John L.; Wiley, James B..

Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes (quality/blemishes, size, flavor), credence attributes (conventional vs. organic production method, local origin vs. product of USA vs. imported), and purchase price when buying apples. Quality is the most important apple attribute. Production method—organic versus conventional—had no significant impact on preferences.

Tipo: Journal Article

Palavras-chave: Conjoint analysis; Organic; Locally grown; Credence attributes; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.

Ano: 2011

URL: http://purl.umn.edu/106064

Consumer Preferences for Organic and Fair Trade Chocolate: Implications for Sustainable Agriculture in the Developing World

Conner, David S.; Mabaya, Edward T..

This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of goods imported from the developing world. Conjoint analysis is used to measure how consumers value organic and fair trade compared to other attributes like price. Results indicate favorable attitudes and value placed on these the sustainable attributes, and imply a role for these labels to provide incentives for the adoption of more sustainable practices.

Tipo: Working Paper

Palavras-chave: Conjoint analysis; Fair Trade; Organic; Food Consumption/Nutrition/Food Safety.

Ano: 2006

URL: http://purl.umn.edu/121061

Does Price Signal Quality? Strategic Implications of Price as a Signal of Quality for the Case of Genetically Modified Food