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Registros recuperados: 31
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Can owners afford humanitarian donations in agbiotech - The case of genetically engineered eggplant in India Electron. J. Biotechnol.
Kolady,Deepthi; Lesser,William.
Are humanitarian donations in agbiotech economically feasible for the donor? We address this question by conducting an ex ante analysis of genetically engineered (GE) eggplant in India. Our analysis indicates that it is economically viable for a firm to donate the technology for poor farmers’ use by restricting use to open pollinated varieties while selling hybrid verities. By extension, this means of segmenting markets would likely apply in cases where different levels of production technologies are used based on access to market, irrigation, and credit, at least for perishable crops.
Tipo: Journal article Palavras-chave: Bt eggplant; Market segmentation; Public-private partnership.
Ano: 2008 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582008000200002
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Übermäßige Werbung und Marktsegmentierung durch staatliche Förderung der Regionalvermarktung: Eine theoretische Analyse AgEcon
Herrmann, Roland; Anders, Sven M.; Thompson, Stanley R..
The protection of the regional origin of foods is a major part of the food-quality policy in the EU. It is the objective of this article to analyze economic effects of such policy instruments. Two different types of policy are distinguished which are both designed to promote regional products. First, generic promotion of a homogeneous commodity at the national and/or regional level in the spirit of NERLOVE and WAUGH is investigated. This instrument aims at shifting the demand for the advertised commodity outward. We derive theoretically that excessive advertising does exist if several promotion activities at different regional levels exist at one time. It would be more cost-effective due to product substitutability to move from separate strategies at the...
Tipo: Journal Article Palavras-chave: Country-of-origin labelling; Regional-origin labelling; Excessive advertising; Generic promotion; Market segmentation; Marketing.
Ano: 2005 URL: http://purl.umn.edu/97214
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Market Segmentation Practices of Retail Crop Input Firms AgEcon
Reimer, Aaron; Downey, W. Scott; Akridge, Jay T..
The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Tipo: Journal Article Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13.
Ano: 2009 URL: http://purl.umn.edu/53746
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ECONOMIC ISSUES IN AGRICULTURAL BIOTECHNOLOGY AgEcon
Shoemaker, Robbin A.; Harwood, Joy L.; Day-Rubenstein, Kelly A.; Dunahay, Terry; Heisey, Paul W.; Hoffman, Linwood A.; Klotz-Ingram, Cassandra; Lin, William W.; Mitchell, Lorraine; McBride, William D.; Fernandez-Cornejo, Jorge.
Agricultural biotechnology has been advancing very rapidly, and while it presents many promises, it also poses as many questions. Many dimensions to agricultural biotechnology need to be considered to adequately inform public policy. Policy is made more difficult by the fact that agricultural biotechnology encompasses many policy issues addressed in very different ways. We have identified several key areas — agricultural research policy, industry structure, production and marketing, consumer issues, and future world food demand — where agricultural biotechnology is dramatically affecting the public policy agenda. This report focuses on the economic aspects of these issues and addresses some current and timely issues as well as longer term issues.
Tipo: Report Palavras-chave: Biotechnology; Economics; Adoption; Patents; Research policy; Markets; Market segmentation; Identity preservation; Research and Development/Tech Change/Emerging Technologies.
Ano: 2001 URL: http://purl.umn.edu/33735
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Towards to the future success in the European markets: Highly innovative food products from Slovakia AgEcon
Horska, Elena; Bielik, Peter.
Internationalisation and international linkages between producers, marketing partners and customers in various geographical areas has become an everyday reality for contemporary firms. The core area of this paper includes the process of internationalization of the small and medium enterprises and the role of the trends at the food market, particularly those which may be a potential stimulator for the internationalisation process and the most efficient way to segment markets. The study represents a qualitative process- based research. The strategy of the study is descriptive and explorative. Interviews, questionnaires, panel discussions and analysis of documents form the basis for the research material. The main emphasis is on 7 small and medium enterprises...
Tipo: Conference Paper or Presentation Palavras-chave: Innovative product; Market segmentation; Internationalisation; Healthy food products; Agribusiness; International Relations/Trade.
Ano: 2006 URL: http://purl.umn.edu/10054
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A wine market and marketing analysis of Wine Specialities from the Tokaj-Hegyalja Wine District AgEcon
Szakal, Zoltan.
Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing strategy, one needs market information that adequately shows the current situation and trends. During my research, I carried out segmentation for Tokaj Wine Specialities consumers and illustrated the correlations with statistical methods. My research covered the North-Alföld Region and Budapest. I performed a reliability test on the research databases and demonstrated that the areal data set can be integrated. My hypotheses findings also constitute new research.
Tipo: Journal Article Palavras-chave: Wine marketing; Dessert wine market; Market segmentation; Consumer behaviour; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods.
Ano: 2009 URL: http://purl.umn.edu/49195
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Market Delineation and Price Leadership in the World Wheat Market: A Cointegration Analysis AgEcon
Ghoshray, Atanu.
Wheat types may be classified according to strength, a baking characteristic. Since the demand for wheat is derived demand, the baking characteristic is directly related to end use. Accordingly, the wheat classes that are used in this study are divided into sub-groups according to strength, that is, strong, medium, and weak wheats. Time-series methods are employed to determine how the different classes of wheats are related within each sub-group. The different wheats under the different sub-groups are found to be substitutes to various degrees, but form a robust cointegrating relationship, implying that the wheat prices in these markets are bound together by a long-term equilibrium relationship. Within each of the sub-groups, the U.S. wheats were found to...
Tipo: Journal Article Palavras-chave: Cointegration; Wheat; Price leadership; Market segmentation; International Relations/Trade.
Ano: 2006 URL: http://purl.umn.edu/10209
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Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas AgEcon
Jung, Sangnyeol; Lyford, Conrad P..
This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.
Tipo: Conference Paper or Presentation Palavras-chave: Cotton economics; Market segmentation; Needs assessment; West Texas cotton; Marketing; Q130; M310.
Ano: 2007 URL: http://purl.umn.edu/34989
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Using Market Segmentation to Assess Consumers' Acceptance of Organic Eggs in Taiwan AgEcon
Huang, Wan-Tran; Chien, Chun-Yu.
The needs of the organic eggs are increasing; therefore, the farmers of chicken-egg (FCE) provide the best eggs to their consumers to satisfy their needs and wants. Because the FCE cannot satisfy every consumer’ needs, FCE has to focus on some specific groups to satisfy their needs and wants. This paper is to clarify the segmentation of the customers in middle Taiwan and build the empirical model via Cluster Analysis. The 460 samples are taken randomly without some adjustment, but only 341 samples are used. As the results, this paper gets the segmentations of product oriented, economic oriented, and production oriented, and which would be the target markets that the FCE should focus on.
Tipo: Conference Paper or Presentation Palavras-chave: Organic eggs; Cluster analysis; Market segmentation; Product Position; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/7739
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Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView AgEcon
Martens, Bobby J.; Akridge, Jay T..
This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.
Tipo: Journal Article Palavras-chave: Customer relationship management; Technology implementation; Market segmentation; Marketing strategy; Agricultural Finance.
Ano: 2006 URL: http://purl.umn.edu/8201
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Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market AgEcon
Onyango, Benjamin M.; Rimal, Arbindra; Miljkovic, Dragan; Hallman, William K..
This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people consumption choices in AI outbreak. Based on the perceived safety level, poultry meat product market was categorized into: (1) the home cooked and familiar brands; (2) the technological/novel; and (3) organic/fast food poultry products. The results further show differential public trust AI advice across institutions.
Tipo: Conference Paper or Presentation Palavras-chave: Avian Influenza; Market segmentation; Poultry industry; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/46743
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TARGETABLE MARKET SEGMENTS FOR NATURAL PORK PRODUCTS AgEcon
Grannis, Jennifer L.; Thilmany, Dawn D..
A survey of consumers established willingness to pay for natural pork products. Probit estimation was used to define targetable market segments for ham and pork chops. High-income, frequent pork consumers, and those most concerned about the use of growth hormones and antibiotics, are most likely to purchase natural pork products.
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to pay; Market segmentation; Consumer/Household Economics; Livestock Production/Industries.
Ano: 1999 URL: http://purl.umn.edu/21593
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Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics AgEcon
Gao, Zhifeng; House, Lisa; Gmitter, Fred G., Jr.; Valim, M. Filomena; Plotto, Anne; Baldwin, Elizabeth A..
www.ifama.org
Tipo: Journal Article Palavras-chave: Fresh citrus; Consumer preference; Attitude; Cluster analysis; Market segmentation; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Q13.
Ano: 2011 URL: http://purl.umn.edu/100769
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Estudio de las preferencias de consumidores y distribuidores especializados respecto del producto ecologico AgEcon
Sanchez Garcia, Mercedes; Sanjuan, Ana Isabel; Gil Roig, Jose Maria; Gracia, Azucena; Soler, Francisco.
RESUMEN: La creciente preocupación por la seguridad alimentaria y la mayor sensibilidad al deterioro medioambiental pueden favorecer la expansión de los productos ecológicos. No obstante, el consumo de este tipo de productos no ha crecido al mismo ritmo que la producción. El diferencial de precios respecto de los productos convencionales, los deficientes canales de distribución, y su desconocimiento parecen estar en la raíz del problema. El objetivo de este trabajo se centra en estudiar en profundidad estas limitaciones. Con este fin, se han realizado dos entrevistas, en Pamplona, a los miembros de la cadena agroalimentaria básicos para el posible desarrollo de dicho mercado: consumidores y distribuidores. El primer colectivo se ha segmentado en función de...
Tipo: Journal Article Palavras-chave: Organic food products; Market segmentation; Consumers; Distributors; Conjoint analysis; Consumer/Household Economics; Q13; R32.
Ano: 2002 URL: http://purl.umn.edu/28765
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Supermarket Selection by Singles in the Midwest AgEcon
Larson, Ronald B.; Steinhofer, Kelley.
This study focused on the attributes singles aged 25 to 39 want in stores. Young single without children were mailed a survey about their supermarket attribute preferences and shopping and eating habits. Most of their preferences were similar to national averages. However, some common preconceptions were not supported.
Tipo: Conference Paper or Presentation Palavras-chave: Supermarket customers; Market segmentation; Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/19429
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Identificación de segmentos de mercado y preferencias hacia dos variedades de durazno fresco: una aproximación mediante evaluación in situ en una frutería de Santiago, Chile AgEcon
Mora, Marcos; Contador, Loreto; Infante, Rodrigo; Rubio, Pia; Espinoza, Jacqueline; Schnettler, Berta.
Published by Asociación de Economistas Agrarios de Chile
Tipo: Journal Article Palavras-chave: Conjoint analysis; Market segmentation; Consumer preference; Willingness to pay; Peach; Fresh fruit; Consumer/Household Economics; Marketing.
Ano: 2010 URL: http://purl.umn.edu/104412
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What Are the Economic Welfare Effects of Local Food Marketing? Exploring Impacts with the Case of Colorado Apples AgEcon
Hu, Wenjing; Onozaka, Yuko; Thilmany, Dawn D..
This paper explores the welfare changes as a result of changes in prices and quantities of Colorado labeled apples relative to domestically produced apples, using equilibrium displacement model with two-regions: Colorado State and the rest of the United States. The results showed that in the short run producers would lose $300, while in the long run producers would increase supply to capture $263,000 in increased surplus.
Tipo: Conference Paper or Presentation Palavras-chave: Local food marketing; Marketing channel; Market segmentation; Equilibrium displacement model; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Industrial Organization; Institutional and Behavioral Economics; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103500
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Agricultural Input Market Segments: Who Is Buying What? AgEcon
Alexander, Corinne E.; Wilson, Christine A.; Foley, Daniel H..
For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model is used to predict segment membership based on demographic, behavioral, and business management factors. Results provide important information for agricultural input suppliers.
Tipo: Journal Article Palavras-chave: Cluster analysis; Input suppliers; Market segmentation; Multinomial logit; Marketing; Research Methods/ Statistical Methods.
Ano: 2005 URL: http://purl.umn.edu/59673
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Italian Consumer Attitudes Toward Products for Well-being: The Functional Foods Market AgEcon
Annunziata, Azzurra; Vecchio, Riccardo.
www.ifama.org
Tipo: Journal Article Palavras-chave: Functional foods; Italian consumers; Market segmentation; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2010 URL: http://purl.umn.edu/93349
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NORTH AMERICAN AGRICULTURAL MARKET INTEGRATION AND ITS IMPACT ON THE FOOD AND FIBER SYSTEM AgEcon
Vollrath, Thomas L..
Economic change and market dynamics have fundamentally altered the structure and performance of agricultural markets in the United States, Canada, and Mexico within the last 25 years. Many factors have helped shape the current North American food and fiber system, including technological change, domestic farm policies, international trade agreements, and the economic forces of supply and demand. Ratification of NAFTA, for example, helped integrate the North American market, sparking a surge in trade and investment among the United States, Canada, and Mexico. In recent years, efforts to further integrate the continental market seem to have slowed. Broadening the scope of NAFTA to include institutional reforms that lead to a more unified system of commercial...
Tipo: Report Palavras-chave: Agriculture; Market integration; Market segmentation; Law of one price; Price transmission; Elasticities; Exchange-rate pass-through; Market efficiency; Bilateral trade intensity; Regional trade agreements; NAFTA; CUSTA; Trade policy; WTO; GATT; Industrial Organization; International Relations/Trade; Marketing.
Ano: 2003 URL: http://purl.umn.edu/33639
Registros recuperados: 31
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