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EMERGING BUSINESSES: THE SOUTH AFRICAN WINE INDUSTRY CASE AgEcon
Weatherspoon, Dave D.; Alade, Julius A.; Danley, Cheryl.
Emerging economies such as South Africa, only a few years out of apartheid, have been feeling the strains of socio-political change. While South Africa has experienced political reform, economic reform and access are slow to come. Currently, South Africa is the 7th largest producer of wine in the world. Although this industry is impressive, the apartheid era production practices have caused primarily the European consumers and media to be vocal about this issue. However, this concern has spread to other regions. The South African government and wine industry must respond to the external and internal market pressures and minimize transaction costs. Both entities want to increase wine exports and expand market share, however, given the socio-economic...
Tipo: Working or Discussion Paper Palavras-chave: Agribusiness.
Ano: 1999 URL: http://purl.umn.edu/11578
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