Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (7) Autor Allender, William J. (7) Richards, Timothy J. (7) Fang, Di (2) Doyon, Maurice (1) Hamilton, Stephen F. (1) Lewis, Daniel (1) Park, Sungho (1) Pofahl, Geoffrey M. (1) Mais... Palavra-chave Demand and Price Analysis (4) Marketing (4) Consumer/Household Economics (3) Agribusiness (2) Agricultural and Food Policy (2) Industrial Organization (2) Animal Welfare (1) Animal welfare regulation (1) BDM auction (1) C35 (1) Cage Free eggs (1) California poultry (1) Carbonated Soft Drinks (1) Commodity prices (1) Conduct (1) Consumer Search (1) D12 (1) D43 (1) Discrete Choice Models (1) Econometrics (1) Mais... Tipo do documento Conference Paper or Presentation (5) Journal Article (1) Presentation (1) Ano 2012 (1) 2011 (3) 2010 (2) 2009 (1) País United States (7) Idioma Inglês (7)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 7 Primeira ... 1 ... Última Measures of Brand Loyalty AgEcon Allender, William J.; Richards, Timothy J.. Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and equilibrium pricing strategies is not well understood. Designing sales pricing strategies involves two key decisions: the percentage reduction in price from the existing price point, and the number or frequency of promotions within a category or for a specific product. These decisions, in turn, are critically dependent upon how many consumers can be convinced to switch to a brand by temporarily reducing its price, and how many are instead brand loyal. Theoretical models of how the size and strength of brand loyalty influence optimal promotion strategies have been developed, but there are no rigorous tests of their hypotheses. We test... Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2009 URL: http://purl.umn.edu/49536 The Paradox of Choice: Why More is Good & Too Much is Terrible AgEcon Lewis, Daniel; Allender, William J.; Richards, Timothy J.; Hamilton, Stephen F.; Park, Sungho. Please contact William Allender (William.Allender@asu.edu) for a copy of the manuscript that goes with this poster. Tipo: Presentation Palavras-chave: Consumer Search; Product Variety; Discrete Choice Models; Preference for Variety.; Consumer/Household Economics; Demand and Price Analysis; Marketing. Ano: 2012 URL: http://purl.umn.edu/124485 Market Power in the Carbonated Soft Drink Industry AgEcon Allender, William J.; Richards, Timothy J.. We investigate the strategic pricing for leading brands sold in the carbonated soft drink (CSD) market in the context of a flexible demand specification (i.e. random parameter nested logit) and a structural pricing equation. Our approach does not rely upon the often used ad hoc linear approximations to demand and profit-maximizing first-order conditions. We estimate the structural pricing equation using four different estimators (i.e. OLS, LIML, 2SLS, and GMM) and compare the implied deviation from Bertrand-Nash competition. Our results suggest that retailers, on average, price CSD brands below their cost, likely a result of the competitive retailing environment. We also find CSD wholesalers price their brands significantly more cooperatively than... Tipo: Conference Paper or Presentation Palavras-chave: Market Power; Carbonated Soft Drinks; Econometrics; LIML; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization. Ano: 2011 URL: http://purl.umn.edu/104222 Media Advertising and Ballot Initiatives: An Experimental Analysis AgEcon Richards, Timothy J.; Allender, William J.; Fang, Di. Tipo: Conference Paper or Presentation Palavras-chave: Marketing. Ano: 2011 URL: http://purl.umn.edu/114814 Commodity Price Pass-Through in Differentiated Retail Food Markets AgEcon Richards, Timothy J.; Allender, William J.; Pofahl, Geoffrey M.. Prices for nearly all basic commodity rose at unprecedented rates throughout early 2008, only to fall nearly as fast as financial markets and global economies began to collapse. Rising food prices in 2008 led to concerns that commodity price spikes would lead to more general food inflation, but by early 2009 interest focused more on the seeming inability of food prices to fall back down with commodity prices. This study provides an empirical investigation into the pass-through of commodity prices to retail prices for two different types of food products: potatoes and fluid milk. The results show that pass-through depends on the nature of the food in question, but is generally consistent with theoretical models of pricing by sellers of multiple,... Tipo: Conference Paper or Presentation Palavras-chave: Commodity prices; Conduct; Industrial organization; Inflation; Market power; Nested logit; Pass-through; Random parameters model; Consumer/Household Economics; Demand and Price Analysis; Industrial Organization; C35; D12; D43; L13; L41; Q13. Ano: 2010 URL: http://purl.umn.edu/61187 Consumer Impact of Animal Welfare Regulation in the California Poultry Industry AgEcon Allender, William J.; Richards, Timothy J.. This study examines the consumer welfare impact of animal welfare legislation mandating cage-free egg production in California. We estimate California egg consumers’ willingness to pay (WTP) for cage-free eggs using household-level purchase data and compare the implied premium to higher production costs when calculating the potential change in consumer surplus. Our findings suggest that larger households and/or households with limited means are most likely to be affected. Furthermore, the implied welfare loss for consumers is approximately $106 million. Although consumers value cage-free eggs, higher production costs result in a net welfare loss to consumers. One implication of this finding is that a clear labeling practice may be a more efficient way to... Tipo: Journal Article Palavras-chave: Animal welfare regulation; California poultry; Egg prices; Egg supply; Hen housing; Mixed logit; Willingness to pay; Livestock Production/Industries. Ano: 2010 URL: http://purl.umn.edu/97856 Media Advertising and Ballot Initiatives: An Experimental Analysis AgEcon Allender, William J.; Richards, Timothy J.; Fang, Di; Doyon, Maurice. Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of political advertising at this level. In this study, we conduct an experimental analysis of advertisements used during the 2008 campaign to mandate new animal welfare standards in California (Proposition 2). Using subjects' willingness to pay for cage-free eggs as a proxy for their likely voting behavior, we investigate whether advertising provides real information to likely voters, and thus sharpens their existing attitudes toward the issue, or whether advertising can indeed change preferences. We find that... Tipo: Conference Paper or Presentation Palavras-chave: Animal Welfare; Proposition 2; Cage Free eggs; Willingness to Pay; BDM auction; Political Advertising; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Marketing; Political Economy; Production Economics; Public Economics. Ano: 2011 URL: http://purl.umn.edu/104224 Registros recuperados: 7 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco