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| Andersen, Laura M; Lund, Thomas B. |
| The Danish market for organic foods is one of the most mature markets in the world. The organic budget share is among the highest, and the share of sales through conventional supermarkets is very large. After a period of stagnation the organic budget share is now again increasing in Denmark. This paper identifies six consumer segments with different attitudes towards food in general and organic production and products in particular, and investigates differences in purchasing patterns with regards to organic budget share. The segmentation splits consumers into a positive and a non-positive half, each half consisting of three different segments. The segments behave very differently both in terms of development in general organic consumption, and with regard... |
| Tipo: Working paper |
Palavras-chave: "Organics" in general. |
| Ano: 2010 |
URL: http://orgprints.org/18694/1/18694.pdf |
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| Millock, Katrin; Wier, Mette; Andersen, Laura M. |
| In this paper, we use a unique combination of questionnaire data and real market purchase data on organic food to examine whether stated values can predict purchase behaviour. Our data cover around 2000 households during 1997-2001 and it is combined with a survey administered on the same panel in 2001. We distinguish between use values (health, taste and freshness attributes) and non-use values (environmental and animal welfare attributes). Non-use values are on average valued much more than use values according to consumers’ own statements. However, combining these consumer statements with their actual market behaviour, it becomes evident that the propensity to purchase organic increases significantly with the weight assigned to use values. We test this... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: "Organics" in general. |
| Ano: 2004 |
URL: http://orgprints.org/4754/1/4754.rtf |
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